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I switched to Fido and couldn't be happier with the low commissions and great customer service. I phoned and e-mailed them first about some minor things to make sure the customer service was okay. It was light years better than anyone else I've dealt with in the financial services industry and has continued to be great since they have assigned account reps that you can call with problems (FWIW, the account rep has never tried to sell or suggest anything). I opened up an IRA just to check out the website interface and found it to be light years ahead of my old brokerage. There are some other small things that please me too, like the fact that my dividends actually show up on the date they are supposed to instead of them working the float (like my old broker) and transfers actually happen faster from my Fido account to my bank account than they did from my bank-owned brokerage to my bank account. And you can decide stock-by-stock whether you want to reinvest dividends. They also have a fair amount of research available online which means I don't need to sit at the library any more to get the data out of Value Line (S&P reports have the same data in a decent format). And to boot Fido covered the transfer fees that the old brokerage was charging to move my accounts which saved me about $300.
The biggest "negatives" are that they don't have as many low fee funds to choose from as Vanguard does, but the ones they have work for my needs as mostly I own individual stocks anyway. But you can get around a lot of those choice limitations by buying Vanguard ETFs where you need them since the commissions are so low anyway.
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