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Maybe you've got to be British to understand!
The article notes that it's a viable alternative to a rest home. But in actuality, what are they getting? Just housekeeping services. It doesn't offer recreational activities (other than a TV and the fun of watching the going-ons of the parking lot). Seems like it would still be cheaper to live in their own place and hire a housekeeper (even if then they wouldn't get "free" bars of soap!).
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A wise woman should have money in her head, but not in her heart---Jonathan Swift
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