I agree that HELOC are promoted as free money. On the other hand virtually every product in the USA from Apple Computers to cubic Zirconia is marketed aggressively. By the time somebody is old enough to have children they better have figured out that they don't need everything they see advertised.
Sadly the alternatively to not cutting off home equity lines is make all American pay for bad loans, via either direct taxpayer bailout or indirectly via higher banking fees.
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