Came across this as I was looking for other news:
Exxon to exit U.S. retail gas business | U.S. | Reuters
So, if companies are leaving the retail gas business, this means that the remaining ones will be in a position to improve their margins with less competition. New companies won't want to enter the business unless the margins are improved.
So what does this mean to the consumer? Higher prices at the pump. Because there wasn't enough profit to be made. If we extend the idea of limiting profits to the drillers, refiners, etc, it will result in higher prices, not lower prices.
Careful what you wish for - ERD50
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