Early Retirement & Financial Independence Community - View Single Post - Our pool business as a road to retirement

Arif · 06-07-2009, 07:03 PM

Well, I guess pool care is like everything else we pay for in life. While not rocket science, most of my customers either can't maintain their pools because of a physical limitation or they are so busy career wise they'd rather spend time with their family rather than cleaning their pool.
For those in the latter category they probably rationalize it like this: at work they make $100/hr so working on their pool they lose $100/hr. Some might say they don't make that much but most of my clients are self employed or professionals. I have some customers who I have never met before. They signed up through the internet lead service and send their check each month.
We don't target the diy types as we couldn't make any money off of them. However, there are plenty of people that are so focused on their work (or afraid of losing it) that they spend an insane amount of hours working and spend what little free time they have with their family.
It pays to know who your customers are and not every customer is a good customer.

06-07-2009, 07:03 PM	#28
Arif Full time employment: Posting here. Join Date: Jun 2005 Posts: 728	Well, I guess pool care is like everything else we pay for in life. While not rocket science, most of my customers either can't maintain their pools because of a physical limitation or they are so busy career wise they'd rather spend time with their family rather than cleaning their pool. For those in the latter category they probably rationalize it like this: at work they make $100/hr so working on their pool they lose $100/hr. Some might say they don't make that much but most of my clients are self employed or professionals. I have some customers who I have never met before. They signed up through the internet lead service and send their check each month. We don't target the diy types as we couldn't make any money off of them. However, there are plenty of people that are so focused on their work (or afraid of losing it) that they spend an insane amount of hours working and spend what little free time they have with their family. It pays to know who your customers are and not every customer is a good customer. __________________ You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes.