 Quote:
Originally Posted by Arif
I haven't tracked our churn rate but from my month to month comparison I'd say we lose on average 1-3 customers per month out of 100. We gain on average 7-10 new accounts per month so it's not a huge problem however I see it as money walking out the door.
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I think AOL and Facebook would be jealous of that turnover ratio.
If you have to spend more time & effort on retaining your current customers than you would on getting new ones, then your only concern would be running out of new customers...
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