Yes indeed, and for some, it’s the most important prize of all - reputational risk.
What makes it difficult in this thread (and similar) is people imposing their own definitions of recession. The Economist magazine had an interesting article on how US recessions are called, and gave a couple of examples where a recession was called with only one quarter of negative growth (1960, 2001, 2020).
They also added this
The NBER may call a recession, but it’s not at all clear that they will. Business investment is declining and personal consumption is growing. The Fed announced that industrial production increased in Q2 (
here). This increase in production was despite a significant decline in inventories, just like Q1. Most of all, new unemployment claims are beginning to trend up but are still quite low.
An alternate view of economic activity is GDI. This looks at income, while GDP looks at activity. They track each other very closely, but for the past year, GDI has been much more positive and shows no sign of slowing. This is consistent with a strong labor market.