Reminded me of a couple of incidents a few years ago. Both macdonalds and another big sandwich chain (quiznos) put really nice printable coupons up on a web site as a promo (I think one of msns web sites). Something like buy a drink and fries and get the sandwich for free. Within a matter of days they had lines out the door and everyone had the coupon in hand.
Dismayed by the almost unbelievable occurrence that almost everyone with a computer could get their coupon and use it, they both posted almost the same sign at their registers and on the front door.
The sign called the coupon use "fraudulent".
Somewhere theres a manager or management team that is dumber than dirt. If for a moment you think you can post something "good" on any web site and not have it be broadly known within a few days, you're clueless. If your response to that is to call your customers criminals, you're a clueless idiot.