Ignoring the fact that some of our LBYM'ers here like expensive hard liquor (
), I thought this Newsweek article is so appropriate for most of us:
Tastes Great, Less Billing | Newsweek Periscope | Newsweek.com
It says that 100 wines under $15 consistently outperformed their upscale cosuins. Two buck Chuck bested a $55 bottle! Wine experts stated "this is what happens when you get past the jargon and pomposity. People shouldn't have to apologize for serving cheap wine."
And in an experiment where two wines were served, but marked with different prices ($90 bottle presented at its real price, as well as markd down to $10, and the $5 bottle was presented as itself and then marked up to $45), price appeared to dictate pleasure. People liked the $90 bottle the best, the $5 bottle the least. When offered sips without price data, they preferred the $5 option!
So good for us for not buying into the hype!