Originally Posted by mountainsoft
I finally got around to reading "The Millionaire Next Door" book.
I'm not sure what all the hype is about.
Maybe I read the book too late in the game. As I read through each story all I could think was "Duh", that's obvious....
This book just failed to capture my attention. I didn't find it interesting, so it took me a long time to read it. I'm glad I'm done with it, but it kind of burned me out and I'm not eager to start another book now.
Similar reaction for me; but then again, my parents were the type discussed in the book. It seemed to me that the authors were marveling
at the fact that millionaires weren't conspicuous consumers!
Upon a second reading, I didn't get that sense as strongly; I think it was more along the lines that they expected their readers to be surprised by their findings. Also remember that the authors were marketing professors, so they were sharing the results of their survey-based research. Interesting to certain academically-inclined nerds like myself, but not so interesting to most people.
For me, the biggest value came in Chapters 5 and 6 [Ch. 5 - Economic Outpatient Care; Ch. 6 - Affirmative Action, Family Style]. I found it very instructive to see some of the mistakes that the wealthy sometimes make when it comes to 'helping' family members.
I almost quit reading before I got to those chapters. But I'm really glad I didn't!