No one has figured out how to make an electric car cheap. Tesla plans to sell its four-door sedan for $60,000; Lutz at GM wants the Volt to be more of an everyman car.
"I started out very optimistically and said 'I think we can sell this thing for $20,000.' And that turned out to have been, like, one of those 'I wish I hadn't said that.' And then we started hoping for well below 30. And now we're trying to keep it south of 40," Lutz says.
"$40,000 is not an everyman car by any stretch," Stahl remarks.
"That's true," he agrees.
To get buyers, GM will have to sell the car at a loss, which is bad news for a company already burning a billion dollars in cash every month. "I'll tell you what, we can afford a tiny little loss on a car. But we can't afford a $20,000 loss per car. That's just not on," Lutz tells Stahl.