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Strange advertising words
10-30-2018, 01:14 PM
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#1
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: May 2005
Posts: 17,203
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Strange advertising words
OK, I was driving today and heard something on the radio that made me go 'HMMMMM'....
I am trying to remember the exact words, but cannot be sure of them...
It was a car company selling... well, cars... but the guy said they had 'previously inventoried' or 'previously shown' cars for sell...
What does that mean? Used? Certified? Who knows.... I will have to listen some more and see if it pops up again...
SOOO, what strange things have you heard or seen in advertising that is trying to hide what is actually being sold?
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10-30-2018, 01:52 PM
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#2
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Full time employment: Posting here.
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I answer the phone. A recorded voice says “Don’t hang up. This is not a sales call.” Then they launch into a sales pitch for pain management services.
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10-30-2018, 01:53 PM
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#3
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Moderator
Join Date: Dec 2007
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Quote:
Originally Posted by txtig
I answer the phone. A recorded voice says “Don’t hang up. This is not a sales call.” Then they launch into a sales pitch for pain management services.
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I got the same one. They are now blocked on the call blocker.
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When I was a kid I wanted to be older. This is not what I expected.
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10-30-2018, 02:27 PM
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#4
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Gone but not forgotten
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The one I love, is the (all kinds) TV ad for (your choice)an item that is a fantastic buy for only $19.95... and if you order now, "Free Shipping!".
Wait!!!!... If you buy now, we'll send a second one, free shipping . Just pay a separate fee.
Duh.... anyone know what that means?
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If you want others to be happy, practice compassion. If you want to be happy, practice compassion.
--Dalai Lama XIV
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10-30-2018, 07:35 PM
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#5
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Thinks s/he gets paid by the post
Join Date: Jan 2017
Posts: 2,643
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Maybe they charge for "handling?"
I'm always tempted to call and say "Send me the product. Don't bother handling it."
Disposable diapers were relatively new when I was young. And nowhere near as high-tech as they are now. To this day I remember thinking how odd it was that one company advertised that they used a "real hourglass design."
I wondered, what is the alternative? A "fake hourglass design?" That extra word (real) had no meaning at all. Either it has an hourglass design, or it doesn't. It's not made out of a "real" hourglass!
Once I started looking for those emotionally charged but meaningless words, I found them all over, in just about every ad and product package.
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10-31-2018, 04:22 PM
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#6
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Moderator
Join Date: Dec 2007
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Quote:
Originally Posted by CaptTom
Once I started looking for those emotionally charged but meaningless words, I found them all over, in just about every ad and product package.
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As an elective in college I took a class in Marketing. It was one of the more enlightening classes about a daily life issue (advertising) that I have ever taken.
There are people who spend entire careers studying store lighting, product display and photography, packaging colors and layout and on and on and on, with the sole objective of "creating value in the consumer's mind" i.e., making you want to buy something you didn't know you wanted.
Personally I'm hard put to think of a more stupefyingly boring career than that.
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When I was a kid I wanted to be older. This is not what I expected.
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10-31-2018, 04:37 PM
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#7
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Thinks s/he gets paid by the post
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One of the divisions of my megacrap was in the food chain biz. When you see that juicy burger, steak, chicken, etc on tv, rest assured, it's plastic. Ditto for salads, veggies, everything.
A real burger could have the cheese on one side more than the other. Nothing left to chance.
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Never let yesterday use up too much of today.
W. Rogers
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10-31-2018, 04:40 PM
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#8
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Administrator
Join Date: Jan 2008
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When it comes to marketing-speak, nothing beats the definition of save. The more you spend, the more you save.
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10-31-2018, 04:43 PM
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#9
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Thinks s/he gets paid by the post
Join Date: Jul 2013
Location: Texas
Posts: 1,065
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Capitalism is built on the premise that we will buy things from each other, rather then let the government control goods and services....for lack of a better term, it takes ‘advertising’ to make this work.... what we all find distasteful is called puffery...and it’s not necessarily illegal to boast or exaggerate claims.. outright intentional lying and misdirection is fraud and is, of course, illegal. BTW, I spent 40 years in advertising and I loved it. It was wonderful to help a business succeed and grow.. but many times I walked away from crooks and liars and those who preyed upon people’s weaknesses. Sacrificed hundreds of thousands in billings over the years.
Now, if you want to talk about political advertising, that opens a whole new category of sewage.
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10-31-2018, 04:47 PM
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#10
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Moderator
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Location: Eastern WV Panhandle
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Quote:
Originally Posted by MichaelB
When it comes to marketing-speak, nothing beats the definition of save. The more you spend, the more you save.
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My ex-wife was one to get caught up in that. She came home one afternoon all proud that what she bought was all on sale and that she'd "saved" at least 30% on everything. I said "How much would you have saved if you'd stayed home?"
That did NOT go over well.
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When I was a kid I wanted to be older. This is not what I expected.
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10-31-2018, 05:06 PM
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#11
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
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Could it have been "previously owned"? I hear that a lot. It means used.
My favorite adjective, for things being sold, is "estate." It means "Dead people's used stuff."
Also, real estate ad copy never mentions houses. It's always "homes."
Quote:
Originally Posted by Texas Proud
It was a car company selling... well, cars... but the guy said they had 'previously inventoried' or 'previously shown' cars for sell...
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__________________
If you understood everything I say, you'd be me ~ Miles Davis
'There is only one success – to be able to spend your life in your own way.’ Christopher Morley.
Even a blind clock finds an acorn twice a day.
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10-31-2018, 05:52 PM
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#12
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
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Quote:
Originally Posted by Walt34
My ex-wife was one to get caught up in that. She came home one afternoon all proud that what she bought was all on sale and that she'd "saved" at least 30% on everything. I said "How much would you have saved if you'd stayed home?"
That did NOT go over well.
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Just before we left Saudi, (things were cheaper there), my late wife loaded up on 'stuff'...she came home one time and told me how much we'd 'saved'......I told her that we couldn't afford to save any more money.
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10-31-2018, 06:09 PM
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#13
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
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Quote:
Originally Posted by Amethyst
Could it have been "previously owned"? I hear that a lot. It means used.
My favorite adjective, for things being sold, is "estate." It means "Dead people's used stuff."
Also, real estate ad copy never mentions houses. It's always "homes."
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I think it was previously inventoried.... they did not use owned as that would not have triggered my brain to say 'what?'...
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10-31-2018, 07:51 PM
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#14
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The weird one I saw the other day was a big (probably 8' wide by 3' tall) red banner hanging on the outside of the Sears Outlet saying "Payments of only $8.76 per month!" with a footnote about a $199 purchase price or something with the payments over 24 months or whatever.
Absolutely no mention of what the actual product for sale was.
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"At times the world can seem an unfriendly and sinister place, but believe us when we say there is much more good in it than bad. All you have to do is look hard enough, and what might seem to be a series of unfortunate events, may in fact be the first steps of a journey." Violet Baudelaire.
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11-04-2018, 12:01 PM
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#15
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Thinks s/he gets paid by the post
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'Get a free 30 day supply of max-bliss potion. Pay for shipping and handling only!!!' And of course they make their profit on the 'shipping and handling'. Product costs them $1. Actual shipping and handling costs them $3. And they charge you $9.95 for 'shipping and hnadling'. Boom : $5.95 profit per sucker.
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11-04-2018, 12:19 PM
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#16
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Thinks s/he gets paid by the post
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I don't recall if it was Crazy Eddie or Mad Man Muntz who said in his commercials:
"I loose money on every thing I sell , so how do I stay in Business ? Volume ! "
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11-04-2018, 01:14 PM
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#17
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
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About 10 or 15 years ago, the word "melted" was banished from all advertising copy. The password now must be "melty."
Additionally, since that word is usually used with "cheese," rarely do you find cheese to be your standard cheese. No, it is now "artisan" cheese. Which means nothing. It could still be created by huge machines. But as long as someone who could be called an "artisan" was looking over it during production, then it is artisan cheese.
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11-04-2018, 01:38 PM
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#18
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
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"You deserve it!"
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Comparison is the thief of joy
The worst decisions are usually made in times of anger and impatience.
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11-04-2018, 01:41 PM
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#19
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Gone but not forgotten
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Has anyone ever bought the second item that said "just pay separate fee"?
I'm still not clear on the answer...
__________________
If you want others to be happy, practice compassion. If you want to be happy, practice compassion.
--Dalai Lama XIV
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11-04-2018, 01:42 PM
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#20
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
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"Chocolatey chips." I think it means "doesn't contain very much chocolate, but imitates the look and taste of chocolate."
"Crispy," rather than merely crisp.
__________________
If you understood everything I say, you'd be me ~ Miles Davis
'There is only one success – to be able to spend your life in your own way.’ Christopher Morley.
Even a blind clock finds an acorn twice a day.
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