I have firsthand experience with a LTC company.
My mother, who is now 86 years old, bought a LTC policy from John Hancock in 1995. Her yearly premiums were about $2,500. In 2005, she was diagnosed with Alzheimer's and came to live with us for about a year and a half. In mid-2007, we were forced to move her to a lovely senior living facility near us. They have a "memory care" wing there. John Hancock has been paying at a rate of $100 a day for her care. We would have been hard-pressed to pay for this ourselves, so I'm a huge fan of John Hancock now. Also, they've been around for quite a long time.