thefed said:...
what company do YOU hire? you're a property manager for a 100 unit apartment. Both companies have the same experience
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I personally would go with the company that projects the more professional image.
I've started a couple unsuccessful companies. So, don't listen to me, but....
In both cases I focused too much on the product and the details of the business and not enough on interacting with the customers. If I were you I'd focus on direct contact with your potential customers and less on logos and letterhead.
I agree that the manager of the 100 unit apartment would go with the experienced company. Since your company is new, I'm not sure how you would compare. Maybe the older company sends out new hires to do the actual work and that could be a selling point for you.