I am not surprised
1. If you don't have a 401k, there isn't an "automatic" account set up for you, so you now have to go figure out who to trust your money with, setup account, etc.. so thats already a big hurdle for many.
2. So you set up an account and now have an option of 10,000 funds, so you have no idea where to start and if you look up the funds they say $1,000 or $3,000 minimums, so immediately that voids most of these people who will start with $25 or $50.
3. NO ONE knows about the Savers Credit and you can't get it if you use the EZ form. Its like they put this great tax credit in and want no one to use it.
So for me its been a 1 on 1 process with my relatives and usually takes months to convince them to take the first step, but finally I have a few contributing $25-50/month to a Roth IRA.. and now that I have a few, they are sharing with their friends and it is slowly spreading since reality is your going to trust your other poor friend more than some "rich" person who doesn't understand your situation.
I have to suck it up and realize they prefer a local finance place that I'm sure is charging them more than they should, but at least they are investing on a regular basis. Once they actually start making money on their money it will encourage them to invest more.
Ironically the one thing that finally convinced my sister was that I had been giving 1 McDonald share to my Nieces and Nephews every Christmas. Year 8 and she was like wait, what.. my kids each have over $1400 worth of stock and I don't even have $1400 in my savings account. I'm like just start.. $10/20 a month, just ANYTHING.