Vanguard Bets on Robo-Only Adviser

[mickeyd]

I guess that this was inevitable. Why pay 30bps when 15bps is cheaper?

Vanguard’s robo-advisory push would increase the competition with companies including Charles Schwab Corp. and Betterment LLC for the money and data of this younger demographic. The automatic service would target fees of 0.15%, or $15 for every $10,000 invested, a price that undercuts many rivals. The total cost is expected to be about $20 on every $10,000 for individual investors once investment fees on the Vanguard funds the service will use are factored in.

https://www.wsj.com/articles/vanguard-bets-on-robo-only-adviser-11568989446

 

[gwraigty]

Your link is behind a paywall and a formerly reliable bypass for WSJ no longer works.

 

[gwraigty]

Here's a link that isn't behind a paywall:

https://www.thinkadvisor.com/2019/09/19/how-vanguards-new-robo-could-transform-the-digital-advice-market/?slreturn=20190821170702