Re: Vanguard changing bond fund names
Heres something i often wonder as a former marketing bozo. With substantial online communities dedicated to various products, tools and services, why dont companies take advantage of these?
Pick one spokesperson to read up on and if appropriate, comment or at least ask questions?
What an incredible resource, yet one I see largely untapped. Granted its a funny demographic slice but you should be able to see if an idea would fly or crash and burn.
I've really only seen one company participate in its digital community. After a couple of very successful years the "company rep" was canned in a "cost savings" move, and replaced with an occasional suit who did little other than insult and irritate.
(big head shake)
Seems to me vanguard could spend a million less a year on "focus group studies" and jerkoffs who dont know a customers ass from their wallets, and spend a little time asking people in a selection of online communities "what do you think of this?" or "would you buy this?" or "what kinds of funds would you like?"
For example, in the areas of portfolio asset allocation, vanguard lacks a truly comprehensive fund of indexes. I guess a "bernstein fund for all seasons" sort of fund. They're halfway there with their lifestrategy and target retirement funds, but each and every one of those lacks something(s). The STAR fund is great, but its all managed funds.
It'd be even cooler to be able to design your own "fund of funds", pick the balance, the funds, the allocations, and have it spit out a reasoned annual cost. After that the computers do all the work. Probably some financial or legal reason why that wouldnt work but...
Be fearful when others are greedy, and greedy when others are fearful. Just another form of "buy low, sell high" for those who have trouble with things. This rule is not universal. Do not buy a 1973 Pinto because everyone else is afraid of it.