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Why is Vanguard pushing the Advisory service so hard?
10-06-2021, 04:51 PM
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#1
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Thinks s/he gets paid by the post
Join Date: Feb 2007
Posts: 2,493
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Why is Vanguard pushing the Advisory service so hard?
Every time I log on to Vanguard (where I have the majority of our funds) I get a push for their advisory services, I get a constant barrage of e-mails with the same. It just seems they are starting to drift far from Saint Bogle's maxims. Their advisory rates are not unreasonable at 0.30% or thereabouts for assets but enough already! Why are they doing this? They already have 8 trillion in assets apparently somebody there thinks enough is not enough.
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10-06-2021, 05:02 PM
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#2
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Thinks s/he gets paid by the post
Join Date: Sep 2006
Posts: 1,675
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I go through their app, so I don’t see them and in the email there is a comment with a link to opt out, why not just do that?
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10-06-2021, 05:04 PM
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#3
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Thinks s/he gets paid by the post
Join Date: Oct 2017
Location: Morton
Posts: 2,337
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I am also a Vanguard customer and receive the same advertisements for the Advisory service. I understand they just can't "stand pat" in this changing financial system we are currently involved with. It is easy for me to delete emails and not pay attention to adds when I access my account with Vanguard.
I guess I am just not as irritated with the adds and realize that the better Vanguard does, the lower the expenses on my index fund portfolio there.
VW
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Retired May 13th(Friday) 2016 at age 61.
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10-06-2021, 05:05 PM
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#4
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Thinks s/he gets paid by the post
Join Date: Jan 2013
Posts: 3,222
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Why? For the same reason they tried to eliminate the retiree insurance funds - not enough revenue!
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10-06-2021, 05:23 PM
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#5
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Mar 2016
Location: Central CA
Posts: 8,801
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Yup, just trying to make a buck.
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Retired at 59 in 2014. Should have done it sooner but I worried too much.
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10-06-2021, 05:33 PM
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#6
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Mar 2017
Location: City
Posts: 9,096
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Quote:
Originally Posted by RobbieB
Yup, just trying to make a buck.
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Slightly more accurately, just trying to dig out of the hole they were in after the zero-fee wars. I don't think we've seen the end of firms' maneuvering to recover.
__________________
Ignoramus et ignorabimus
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10-06-2021, 06:17 PM
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#7
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Thinks s/he gets paid by the post
Join Date: Feb 2007
Posts: 2,493
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Quote:
Originally Posted by RobbieB
Yup, just trying to make a buck.
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As I understand it from what Vanguard says we all (collectively) own the Vanguard funds we invest in. So this additional fee for advisory services on primarily index funds goes to whom exactly? Salaries for employees? The corporate Jet? lower fees to fund holders? It certainly doesn't seem to go for employee health coverage from what I saw in another thread.
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10-06-2021, 06:35 PM
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#8
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Mar 2016
Location: Central CA
Posts: 8,801
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And what does this have to do with making a buck?
__________________
Retired at 59 in 2014. Should have done it sooner but I worried too much.
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10-06-2021, 06:45 PM
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#9
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Thinks s/he gets paid by the post
Join Date: Feb 2007
Posts: 2,493
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Quote:
Originally Posted by RobbieB
And what does this have to do with making a buck?
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Dunno, that's what I'm hoping to find out. You tell me.
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10-06-2021, 10:36 PM
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#10
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Jul 2014
Location: Spending the Kids Inheritance and living in Chicago
Posts: 14,896
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Perhaps OP's allotment of stock is out of whack with what Vanguard thinks is OK, and therefore conclude this person could use some help.
DW just deposited a large check into her checking account. Two days later the Financial sales person (FA) phoned and left a message telling her they offer all sorts of financial help. 
Obviously triggered by the size of the account now.
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Fortune favors the prepared mind. ... Louis Pasteur
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10-06-2021, 11:08 PM
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#11
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Mar 2016
Location: Central CA
Posts: 8,801
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Yup, just trying to be helpful.
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Retired at 59 in 2014. Should have done it sooner but I worried too much.
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10-07-2021, 03:57 AM
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#12
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Full time employment: Posting here.
Join Date: May 2007
Posts: 835
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I'm OK with their advisory service. Although I keep DW updated monthly and have laid out a plan for after my demise, I'm pretty sure she'll opt to call Vanguard's Advisory Services. Fine.
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"It is better to have a permanent income than to be fascinating". Oscar Wilde
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10-07-2021, 04:15 AM
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#13
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Administrator
Join Date: Apr 2006
Posts: 20,153
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I get the same push for advisory services when I sign in. In my view, the old principle applies - if you don't ask, you don't get. So, I don't mind them asking; I have never had a problem saying "no, thanks".
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Living an analog life in the Digital Age.
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10-07-2021, 05:32 AM
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#14
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Dec 2008
Posts: 11,636
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Years ago, when their financial plan was free for Flagship customers (they charge for it now), we had them do one for us, which I kept. It mostly consisted of "sell everything else you have, and put it in Vanguard." The tax consequences of all that selling would have been dire, so we didn't follow their advice.
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10-07-2021, 05:48 AM
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#15
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Thinks s/he gets paid by the post
Join Date: Sep 2006
Posts: 1,675
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Quote:
Originally Posted by Amethyst
Years ago, when their financial plan was free for Flagship customers (they charge for it now), we had them do one for us, which I kept. It mostly consisted of "sell everything else you have, and put it in Vanguard." The tax consequences of all that selling would have been dire, so we didn't follow their advice.
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I used Fidelity’s too and had the same recommendation as above…sell everything not with us put it in Fidelity. Apparently tax consequences are not a concern for their cookie cutter advice.
In the never ending debate of F vs V….in my experience they’re both the same.
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10-07-2021, 06:54 AM
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#16
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Thinks s/he gets paid by the post
Join Date: Nov 2008
Posts: 2,815
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All of our Flagship IRAs are with Vanguard. Just keeps it simple that way. I have always taken care of our investments but keep my wife informed before any adjustment have been made. Stocks are with Ameritrade and cash with CU. I have thorough instructions for myself (if I get addled), my wife, and (not so savvy with investing) grown children when we are gone.
Their advisory services emails don't bother me but maybe in the future my wife or children may want to use them. I just click on it along with all the other emails I am not interested in at the moment to go to the little trash can.
Cheers1
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10-07-2021, 09:07 AM
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#17
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Mar 2017
Location: City
Posts: 9,096
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Quote:
Originally Posted by teejayevans
... In the never ending debate of F vs V….in my experience they’re both the same.
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I'd add Schwab to that list -- pretty much the same.
And .. at the bottom they are businesses. They need to sell products and services to make an annual profit. Even VG needs retained profits to pay for new things. Hence, they are certainly going to try to sell products and services to their highest potential clients; their current base. No harm, no foul, IMO.
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Ignoramus et ignorabimus
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10-07-2021, 09:29 AM
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#18
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Thinks s/he gets paid by the post
Join Date: Dec 2016
Location: DC area
Posts: 2,154
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Quote:
Originally Posted by ejman
As I understand it from what Vanguard says we all (collectively) own the Vanguard funds we invest in. So this additional fee for advisory services on primarily index funds goes to whom exactly? Salaries for employees? The corporate Jet? lower fees to fund holders? It certainly doesn't seem to go for employee health coverage from what I saw in another thread.
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Vanguard is a private, for-profit company. Profits are distributed annually to salaried employees based on the Partnership Plan. Here's an article discussing it:
https://www.inquirer.com/business/va...-20200713.html
Vanguard has also been running some funds, particularly money markets, at a loss, so that needs to be funded in addition to their operating costs for ~17,000 employees.
The whole "Vanguard is owned by its funds" thing seems to me to be a corporate structure built as a marketing gimmick.
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10-07-2021, 09:34 AM
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#19
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Aug 2011
Location: West of the Mississippi
Posts: 15,425
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Sadly, the truth is there are a number of people (probably a majority) who without the help of aFA, would hit their mid 60's, and end up leaving the SS office saying "Is that all I get to live the rest of my life!?!?!?!"
I've known several like that. The FA somehow motivates them to save something for retirement. Otherwise, their retirement would be SS and whatever social service programs the local government offers to low income seniors. At least Vanguard doesn't soak them with high fees.
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The worst decisions are usually made in times of anger and impatience.
Self proclaimed President for Life of Outliers United.
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10-07-2021, 09:54 AM
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#20
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Mar 2017
Location: City
Posts: 9,096
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Quote:
Originally Posted by USGrant1962
... The whole "Vanguard is owned by its funds" thing seems to me to be a corporate structure built as a marketing gimmick.
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I think if you read some history you will find that this is not the case. One book at hand is David Swensen's " Unconventional Success" where in a chapter entitled "Failure of For-Profit Mutual Funds" he discusses nonprofits Vanguard and TIAA. The VG structure, though, is discussed in many investment books.
Recall that technically any mutual fund has a board of directors who hire the fund's management company. The VG structure is a little sticky, though, as the for-profit management company is owned by the shareholders in the funds. But it is definitely not a "gimmick." I have never been interested in studying it, but IIRC there are some IRS issues with the management company's tax relationship with its owners. Apparently the IRS wants to impute and tax a "profit" when the management company works for the funds at cost. That's all inside baseball to me.
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Ignoramus et ignorabimus
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