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Why is Vanguard pushing the Advisory service so hard?
Old 10-06-2021, 04:51 PM   #1
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Why is Vanguard pushing the Advisory service so hard?

Every time I log on to Vanguard (where I have the majority of our funds) I get a push for their advisory services, I get a constant barrage of e-mails with the same. It just seems they are starting to drift far from Saint Bogle's maxims. Their advisory rates are not unreasonable at 0.30% or thereabouts for assets but enough already! Why are they doing this? They already have 8 trillion in assets apparently somebody there thinks enough is not enough.
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Old 10-06-2021, 05:02 PM   #2
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I go through their app, so I don’t see them and in the email there is a comment with a link to opt out, why not just do that?
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Old 10-06-2021, 05:04 PM   #3
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I am also a Vanguard customer and receive the same advertisements for the Advisory service. I understand they just can't "stand pat" in this changing financial system we are currently involved with. It is easy for me to delete emails and not pay attention to adds when I access my account with Vanguard.
I guess I am just not as irritated with the adds and realize that the better Vanguard does, the lower the expenses on my index fund portfolio there.

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Old 10-06-2021, 05:05 PM   #4
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Why? For the same reason they tried to eliminate the retiree insurance funds - not enough revenue!
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Old 10-06-2021, 05:23 PM   #5
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Yup, just trying to make a buck.
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Old 10-06-2021, 05:33 PM   #6
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Yup, just trying to make a buck.
Slightly more accurately, just trying to dig out of the hole they were in after the zero-fee wars. I don't think we've seen the end of firms' maneuvering to recover.
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Old 10-06-2021, 06:17 PM   #7
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Yup, just trying to make a buck.
As I understand it from what Vanguard says we all (collectively) own the Vanguard funds we invest in. So this additional fee for advisory services on primarily index funds goes to whom exactly? Salaries for employees? The corporate Jet? lower fees to fund holders? It certainly doesn't seem to go for employee health coverage from what I saw in another thread.
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Old 10-06-2021, 06:35 PM   #8
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And what does this have to do with making a buck?
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Old 10-06-2021, 06:45 PM   #9
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And what does this have to do with making a buck?
Dunno, that's what I'm hoping to find out. You tell me.
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Old 10-06-2021, 10:36 PM   #10
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Perhaps OP's allotment of stock is out of whack with what Vanguard thinks is OK, and therefore conclude this person could use some help.

DW just deposited a large check into her checking account. Two days later the Financial sales person (FA) phoned and left a message telling her they offer all sorts of financial help.
Obviously triggered by the size of the account now.
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Old 10-06-2021, 11:08 PM   #11
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Yup, just trying to be helpful.
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Old 10-07-2021, 03:57 AM   #12
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I'm OK with their advisory service. Although I keep DW updated monthly and have laid out a plan for after my demise, I'm pretty sure she'll opt to call Vanguard's Advisory Services. Fine.
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Old 10-07-2021, 04:15 AM   #13
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I get the same push for advisory services when I sign in. In my view, the old principle applies - if you don't ask, you don't get. So, I don't mind them asking; I have never had a problem saying "no, thanks".
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Old 10-07-2021, 05:32 AM   #14
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Years ago, when their financial plan was free for Flagship customers (they charge for it now), we had them do one for us, which I kept. It mostly consisted of "sell everything else you have, and put it in Vanguard." The tax consequences of all that selling would have been dire, so we didn't follow their advice.
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Old 10-07-2021, 05:48 AM   #15
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Years ago, when their financial plan was free for Flagship customers (they charge for it now), we had them do one for us, which I kept. It mostly consisted of "sell everything else you have, and put it in Vanguard." The tax consequences of all that selling would have been dire, so we didn't follow their advice.
I used Fidelity’s too and had the same recommendation as above…sell everything not with us put it in Fidelity. Apparently tax consequences are not a concern for their cookie cutter advice.
In the never ending debate of F vs V….in my experience they’re both the same.
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Old 10-07-2021, 06:54 AM   #16
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All of our Flagship IRAs are with Vanguard. Just keeps it simple that way. I have always taken care of our investments but keep my wife informed before any adjustment have been made. Stocks are with Ameritrade and cash with CU. I have thorough instructions for myself (if I get addled), my wife, and (not so savvy with investing) grown children when we are gone.
Their advisory services emails don't bother me but maybe in the future my wife or children may want to use them. I just click on it along with all the other emails I am not interested in at the moment to go to the little trash can.


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Old 10-07-2021, 09:07 AM   #17
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... In the never ending debate of F vs V….in my experience they’re both the same.
I'd add Schwab to that list -- pretty much the same.

And .. at the bottom they are businesses. They need to sell products and services to make an annual profit. Even VG needs retained profits to pay for new things. Hence, they are certainly going to try to sell products and services to their highest potential clients; their current base. No harm, no foul, IMO.
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Old 10-07-2021, 09:29 AM   #18
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Originally Posted by ejman View Post
As I understand it from what Vanguard says we all (collectively) own the Vanguard funds we invest in. So this additional fee for advisory services on primarily index funds goes to whom exactly? Salaries for employees? The corporate Jet? lower fees to fund holders? It certainly doesn't seem to go for employee health coverage from what I saw in another thread.

Vanguard is a private, for-profit company. Profits are distributed annually to salaried employees based on the Partnership Plan. Here's an article discussing it:

https://www.inquirer.com/business/va...-20200713.html

Vanguard has also been running some funds, particularly money markets, at a loss, so that needs to be funded in addition to their operating costs for ~17,000 employees.

The whole "Vanguard is owned by its funds" thing seems to me to be a corporate structure built as a marketing gimmick.
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Old 10-07-2021, 09:34 AM   #19
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Sadly, the truth is there are a number of people (probably a majority) who without the help of aFA, would hit their mid 60's, and end up leaving the SS office saying "Is that all I get to live the rest of my life!?!?!?!"

I've known several like that. The FA somehow motivates them to save something for retirement. Otherwise, their retirement would be SS and whatever social service programs the local government offers to low income seniors. At least Vanguard doesn't soak them with high fees.
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Old 10-07-2021, 09:54 AM   #20
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... The whole "Vanguard is owned by its funds" thing seems to me to be a corporate structure built as a marketing gimmick.
I think if you read some history you will find that this is not the case. One book at hand is David Swensen's "Unconventional Success" where in a chapter entitled "Failure of For-Profit Mutual Funds" he discusses nonprofits Vanguard and TIAA. The VG structure, though, is discussed in many investment books.

Recall that technically any mutual fund has a board of directors who hire the fund's management company. The VG structure is a little sticky, though, as the for-profit management company is owned by the shareholders in the funds. But it is definitely not a "gimmick." I have never been interested in studying it, but IIRC there are some IRS issues with the management company's tax relationship with its owners. Apparently the IRS wants to impute and tax a "profit" when the management company works for the funds at cost. That's all inside baseball to me.
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