Originally Posted by Aerides
I'd look at potential realtor's listings on Zillow. Look at the pictures with a super critical eye.
Are they well-styled? Nice angles, well lit? Do they "sell" the house - because that's how most people start shopping.
I cannot tell you how many times I've seen listings with egregious sins: Kitchen with a garbage can wide open, dishes in the sink. Bathrooms with 173 personal grooming products on display. Coffee tables cluttered with family photos.
Home-styling 101 fails. (not bad to live that way, we all do, but not good to try to sell that way)
When I sell it will be with one who understands the value of a really great listing.
Originally Posted by Scrapr
There are web sites showing RE agent picture fails. Agent in the picture via the mirror, etc. When we sold our home the agent got a pro to take the pictures. They frame it & light it correctly. Move something that should not be in the picture. We had a 3D done where you can look around the room & move between rooms. More & more of the listing sites do something similar. It was money well spent for us. My wife & I joked that we wanted to move back in
In addition to what everyone else has said, I agree with these posts in particular.
We just sold our home and are buying a home (long distance). The whole "marketing" pitch is a relic. People now first look at Zillow and Realtor.com (there are others, but those are the big guys). As such, photos are the thing that will grab shoppers' attention and make them look at the description.
As we shopped for a home, professional photos and a 3D tour (a real one, not a slide show called a 'tour') are the listings that caught our eye first. The tour is wonderful to give a shopper a real visual on the space of the home because the still photos are taken with such a strange lens/filter that things are distorted and discolored. The video tour gives a more real feel. In the days of COVID and people being so busy, these things help sell a house by allowing them to walk around and not waste anyone's time.
Another thing that we appreciated when house shopping are the listings that list tons of info. Updates are especially invaluable. I don't need to know every amenity in the area if it means the realtor won't have room to say that there is a newer roof, AC, water heater, etc. Things like that. Don't make me ask!
When we listed our house, I made sure the realtor was going to hire a professional photographer and list as much info as possible. The house (much higher than the average sales price in my area) sold fast in the middle of COVID quarantine.
As for choosing a realtor, I would also throw in that whoever you choose should be someone you feel that you can ask questions of/guide you through the process. He/she will know repair persons, lawyers, and simply be there as the middleman in case of glitches. If you're comfortable selling on your own, that's awesome, but it had been 15 years since we last sold and things had changed an awful lot, not to mention our realtor was the go-between, meaning we didn't have to talk to any buyers. People are nuts and we were happy to not have to deal with that. Also, in my area, a FSBO simply means buyers automatically take off that 6% "because the sellers don't have to pay a realtor" another % off for 'bargaining', so FSBOs don't do well here for sellers. Did our realtor make out like a bandit? Oh, yes, but it was worth it for us. We just sat back, answered questions, and signed papers.