Now these things I do know something about!
Many more options - that is true - and good for interested buyers. Better - as in looking better or having more cup holders - sure - depends on who is looking. But better as in faster or cheapest to run per mile or safest car to drive - Tesla is years ahead of the competition.
When Tesla designed their EVs from the ground up other EVs are more or less traditional cars with the gas engine swapped out. And while traditionally makers prided themselves on the best engine builds they are learning to walk again and buy - or make - inferior parts. Long experience win over newcomers again here too - only it's Tesla who's experienced and the others who are trying to catch up.
The others have indeed woken up to the EV revolution. But look at the number of EVs they make. They are a long way from lowering cost from mass production. And while they will make better and better cars - so will Tesla.
The single most limiting factor in EV production is battery availability. So to reach the levels of mass production gas powered cars have lot's of batteries are needed. Tesla is way ahead of the others here. If you want to know more about the EV competition battery availibility is the factor to look into.
This is what the media is reporting. But they often get things only half right. Also in this case.
Tesla lowered the price in China. Enough to qualify for tax subsidies from the Chinese government. This has resulted in lots of cancelled cars - from the other makers. So some kind of pressure mounted.
Tesla has long waiting lists in all markets. Too long. So they have increased their prices several times the last couple of years. Because too long waiting lists will give you impatient and frustrated customers.
This combined with excellent margins means if the recession slow down the car buyers they can lower the prices and still earn lots of money. While the other EVmakers (except for Porsche I believe) have negative margins and will bleed if they have to do the same.
Sorry about the long rant