There was an article about the surprisingly successful pivot Target has done. I'm actually a secret squirrel for them (fun!) doing tests/marketing focus groups, and they've REALLY ramped up the variety of their offerings/product lines/ways of shopping and customer service/offers.
Shipt, Cartwheel, I personally love their intuitive Target app that even shows you store maps for the store you're in and locates items for you or shows you items in stock/out, offers/coupons/events... they price match (even Amazon!), free shipping for using their card (or $35 order), can choose ship to home, store, drive up... so if you worry a package might get swiped, they'll hold it for you and even bring it to your car, you get 5% cash back for using their card PLUS extra discounts for using Wallet/cartwheel... I get random $5 gift cards ALL THE TIME doing my regular shopping. They even sent me a cool offer in the mail for a new store opening (spend $15, get $5 off coupon) that I didn't even have to use for the store in question.
FIRE as of spring 2015!