Freedom56
Thinks s/he gets paid by the post
My Italian colleagues used to say that if you had 10E or less, buy Italian, Spanish or Portuguese wines. If you had 60E, buy French. Their point being that the quality of Italian wines in the lower price ranges is quite good. Barolo is made with Nebbiolo and that is produces a type of wine that isn't tuned towards where American palates have drifted. I find fine Brunellos and super Tuscans like Tignanello much more distinct -- they are wines that you instantly recognize as being good. Or a distinctly made wine like a good Amarone.
I've just found that buying DOP Parmigiano-Reggiano is always preferable because the alternatives can be downright nasty (especially in the US). The regulations are more than marketing -- they do provide a measure of consistency.
I picked up two bottles of Brunello Di Montalcino at a large supermarket in Domodossola for $12 Euros per bottle. They cost $45-$50 per bottle here.