I once read an article about falling movie attendance. The executive they interviewed mentioned that since attendance was falling they would have to raise ticket and food prices to make up the lost revenue. Talk about people who just don't get it.
The last movie I went to was one on a Tuesday $5 senior deal. But, since the movie we wanted to see was only in some Super Duper Sound theater the price was actually $12. I paid the price as I was taking my lady friend, felt ripped off, and never went back. But, what the heck, let's blame their problems on Covid.
Covid often magnifies existing problems.