Purchase Research Transparency
This rather lengthy, but easy to read, article puts an interesting slant on how to "shop smart" in future -- although, it describes my sole source of advice when making most purchases.
It points out that rather than succumb to Advertising there are "many ways consumers can research, compare and review their way to a more powerful position"
"look at how reviews are set for even more spectacular growth, how price comparison is getting much more sophisticated, and how the inner-workings of companies will be exposed in pragmatic new ways."
Of course, the article insists that it "limits itself to consumers’ desire for finding the best, the cheapest and/or the most ethical"
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