http://www.nytimes.com/2005/06/19/travel/19chiang.html?th&emc=th
Apparently even Chiang Mai is sucumbing to tourist dollars:
Chiang Mai, a Hippie Hideaway, Goes Upscale
By MATT GROSS
AFTER two rounds of sunset cocktails at a quiet bar outside Chiang Mai, my friends and I were eager to explore the placid rural vista we'd been gazing upon all evening: Below us was a rice paddy that led down to a sprawling pond, beyond which lay a stand of tall red-flowering trees through which we could see the twinkling lights of traditional northern Thai houses. But as we got up and made for the little wooden walkway that led across the water, a waitress deftly blocked us. It might be better if we came back tomorrow, she suggested. We asked why.
After conferring with a colleague, the waitress returned with a simple answer: "Snakes."
We decided it might be better to wait for daylight.
Had this been a bar deep in the mountains of northern Thailand, we might not have been so unnerved, but this was no jungle watering hole. We were at the Mandarin Oriental Dhara Devi, a $100 million resort just 15 minutes from the center of Chiang Mai, a city of 265,000 that is Thailand's second largest after Bangkok. At the Dhara Devi's front gate, we had boarded electric golf carts and been whisked through a 60-acre fantasy of a northern Thai, or Lanna, royal city - complete with a down-to-the-scrollwork re-creation of Myanmar's Mandalay Palace (it houses the spa) - to the Champagne Bar, where we were the only patrons on this low-season Tuesday. At a hotel where the cheapest of the 144 guest rooms and villas goes for $295 (a special opening rate through September), we had not expected snakes.
But perhaps we should have, for if the Dhara Devi is intended to be a microcosm of northern Thailand, then it should surely share the same virtues and faults - proximity to the natural world, dependence on urban artifice - of its model, the city and province of Chiang Mai. Founded in 1296 as the seat of the Lanna empire, which stretched into Thailand from southern China through Burma and Laos, Chiang Mai has for the last few decades been a hippie hideaway, a place where those who couldn't take the hustle-and-bustle of Bangkok or the sex-soaked southern beach scene came to chill out, study Buddhism in the local temples, or wats, and head into the surrounding wilderness in search of elephant camps, hill tribes and a more "authentic" Thai experience.
Cut..brevity....Article ends talking about Chiang Rai......
As Chiang Mai grows into its modern identity, intrepid tour operators and hoteliers are already looking for the next untouched mountain paradise. The Four Seasons has found it 125 miles to the north, in Chiang Rai, where early next year the Four Seasons Tented Camp Golden Triangle is expected to open on the border with Myanmar and Laos, a region more famous for opium- and arms-smuggling than for tourist resorts.
"Chiang Rai still has a certain charm and innocence that Chiang Mai doesn't have," says Jason Friedman, the camp's general manager. "It's a quiet, provincial capital. Very, very culturally intact."
Lots more to the article, but you get the gist.