edit: I see I cross posted with some of Gumby's comments...
No they are not!
I watched that earlier, IIRC, the main issue with pods is that they don't do the 'pre-wash' thing, which he found to be important.
And for me, a "one size fits all" is not a good approach. It makes a big difference if you are on a water softener (makes the water very, very soft), or medium soft, or hard water. So easy to fill the cup with a little for soft, a little more for medium, and full for hard.
So I guess they compensate with an extra strong detergent or extra detergent per pod? Well, that's not good for your glassware, it can get etched from excess detergent.
I'm sure you didn't mean it that way, but saying something is a "no brainer" comes across as saying someone with a different view point is stupid. In this case, I think it's more accurate to say that pod users aren't fully utilizing their brains and evaluating the evidence.