Was perusing this little gem today. http://www.fortune.com/fortune/annie/0,15704,1048502,00.html
Got me to thinking about how this Board would react to this. Also got me to thinking how the Boomers are getting "pre-programmed" to accept the idea of working forever. Everybody keeps telling us we have to get used to working past 65 and that it's not a bad thing after all. It's going to be good for us. Keep the blood flowing and all that. Be Active! Be Alive! Be Sexy! Nobody wants to be around some old sourpuss who just plays golf, or tennis or wastes time fishing or traveling around. That's not going to be the "with it" thing to do.
Society is presently being softened up and pre-conditioned to not accept the traditional retired lifestyle as a legitimate state of being at any age -- early or late. It will be viewed as an almost sinful state for any healthy person of any age to be in. Can't you just see the stereotype building?
Watch for Hollywood to begin churning out "healthy lifestyles" propaganda instructing us in the "proper" way to be retired. It will be consumer oriented, definitely not LBYM, with everybody living high-on-the-hog, with no visible means of support. The prototypical cast (Mr. and Mrs. Average Joe Retiree and their happy pals in the "retiree community") will all be doing something remunerative, but socially productive, on a part time basis. Social work down at the "center" two days per week that pays $150K. All the retired women will be sexy, skinny, luscious, things who get their hair and nails done weekly and somehow get their tans in between part time work down at the "center" helping out all those poor unfortunates, of whatever ilk. The guys will all be at their playing weights. Kind of dumb, happy types who get into all kinds of scrapes with their foolish get rich quick schemes that their down-to-earth, no-nonsense wives will have to bail them out of. Those wacky boys! Everybody will be healthy, vibrant, and fit. They will all have a full set of pearly white teeth and a permanent smile. They will be pursuing INDEPENDENT, productive lifestyles. Nobody will get sick. Nobody will get "old" old. Nobody will die. Everybody will be happy, well adjusted, and, above all, WORKING at something productive. And the kids, God Bless 'em, lets not forget them. The kids will all call home once a week to seek mom's advice on some vexing problem concerning how to raise the grandkids. They will all have "professional" jobs not threatened by outsourcing. Vice President of Such and Such and on the fast track up the ladder. And they will all come to visit at Christmas. Kind of an older version of "I Love Lucy" with the male/female roles reversed. But without the Fred Mertz character. No, old slouchy, grouchy, unhealthy looking Fred will be definitely out-of-order in the brave new world of politically correct retirement living.
Can't you just see this stereotype-- and the marketing of this lifestyle-- coming a mile away? The financial industry already has the ads up and running. I love the one with the "Personal Financial Adviser" sitting on the beach with Mrs. and Mr Pre-Retiree (note the dopey husband as the minor character almost out of the picture altogether) and musing that "with a little tweaking of the portfolio we could build that beach house right here". We are really in for it over the next 10 or 15 years.
I hope Dory 36 can keep this Board cranked up long enough to serve as a counter cultural resource for "real" people trying to figure a way to a "real" retirement. Not only that, but, simply to get an appreciation of what a "real" retirement really is, or can be. Big Business, Big Government, Big Wall Street, Big Hollywood America cannot like what's going on here on this Board. A cohort of 77 million Boomers, augmented by millions of younger workers, educated about the attractiveness, merit, potential and "doability" of a LBYM, no credit, no mortgage, modest lifestyle, off the consumer track is not going to be acceptable. Dangerous to the bottom line, if you get my drift. They will fight hard to keep us working and consuming. Really vice/versa. They will do whatever is necessary through advertising, pop culture or otherwise to keep us consuming in order to keep us working in order to feed the bottom line. Traditional retirement? Wouldn't surprise me if they passed a law against it. John Galt, you don't realize what a truly dangerous man you are.
Thoughts, anybody?
Donner
Got me to thinking about how this Board would react to this. Also got me to thinking how the Boomers are getting "pre-programmed" to accept the idea of working forever. Everybody keeps telling us we have to get used to working past 65 and that it's not a bad thing after all. It's going to be good for us. Keep the blood flowing and all that. Be Active! Be Alive! Be Sexy! Nobody wants to be around some old sourpuss who just plays golf, or tennis or wastes time fishing or traveling around. That's not going to be the "with it" thing to do.
Society is presently being softened up and pre-conditioned to not accept the traditional retired lifestyle as a legitimate state of being at any age -- early or late. It will be viewed as an almost sinful state for any healthy person of any age to be in. Can't you just see the stereotype building?
Watch for Hollywood to begin churning out "healthy lifestyles" propaganda instructing us in the "proper" way to be retired. It will be consumer oriented, definitely not LBYM, with everybody living high-on-the-hog, with no visible means of support. The prototypical cast (Mr. and Mrs. Average Joe Retiree and their happy pals in the "retiree community") will all be doing something remunerative, but socially productive, on a part time basis. Social work down at the "center" two days per week that pays $150K. All the retired women will be sexy, skinny, luscious, things who get their hair and nails done weekly and somehow get their tans in between part time work down at the "center" helping out all those poor unfortunates, of whatever ilk. The guys will all be at their playing weights. Kind of dumb, happy types who get into all kinds of scrapes with their foolish get rich quick schemes that their down-to-earth, no-nonsense wives will have to bail them out of. Those wacky boys! Everybody will be healthy, vibrant, and fit. They will all have a full set of pearly white teeth and a permanent smile. They will be pursuing INDEPENDENT, productive lifestyles. Nobody will get sick. Nobody will get "old" old. Nobody will die. Everybody will be happy, well adjusted, and, above all, WORKING at something productive. And the kids, God Bless 'em, lets not forget them. The kids will all call home once a week to seek mom's advice on some vexing problem concerning how to raise the grandkids. They will all have "professional" jobs not threatened by outsourcing. Vice President of Such and Such and on the fast track up the ladder. And they will all come to visit at Christmas. Kind of an older version of "I Love Lucy" with the male/female roles reversed. But without the Fred Mertz character. No, old slouchy, grouchy, unhealthy looking Fred will be definitely out-of-order in the brave new world of politically correct retirement living.
Can't you just see this stereotype-- and the marketing of this lifestyle-- coming a mile away? The financial industry already has the ads up and running. I love the one with the "Personal Financial Adviser" sitting on the beach with Mrs. and Mr Pre-Retiree (note the dopey husband as the minor character almost out of the picture altogether) and musing that "with a little tweaking of the portfolio we could build that beach house right here". We are really in for it over the next 10 or 15 years.
I hope Dory 36 can keep this Board cranked up long enough to serve as a counter cultural resource for "real" people trying to figure a way to a "real" retirement. Not only that, but, simply to get an appreciation of what a "real" retirement really is, or can be. Big Business, Big Government, Big Wall Street, Big Hollywood America cannot like what's going on here on this Board. A cohort of 77 million Boomers, augmented by millions of younger workers, educated about the attractiveness, merit, potential and "doability" of a LBYM, no credit, no mortgage, modest lifestyle, off the consumer track is not going to be acceptable. Dangerous to the bottom line, if you get my drift. They will fight hard to keep us working and consuming. Really vice/versa. They will do whatever is necessary through advertising, pop culture or otherwise to keep us consuming in order to keep us working in order to feed the bottom line. Traditional retirement? Wouldn't surprise me if they passed a law against it. John Galt, you don't realize what a truly dangerous man you are.
Thoughts, anybody?
Donner