I simply do not believe those numbers. I'll find some other sources later, but your source indicates the tankless uses 38% of the energy, or stated the other way, the tank uses over 2.5x the energy.
The laws of physics - in either case, you must raise the water from tap ( ~ 60F?) to ~ 130F, a 70F delta. That's where the energy and cost comes into play, and is equal for both (actually, the tank has a slight advantage with its slow/steady rise). An electric tank heater is well insulated and just doesn't lose much heat.
Simple numbers - if the tank took 2x the energy, it must be losing an equal amount while standing. So if you use 50 G of hot water a day (and therefore heat that much to a 70F delta), a 50 G tank would also need to loose that much over a day. And anyone who has a tank water heater will tell you it only loses a couple degrees a day. No where near 70F a day.
I've turned mine OFF when we went on a long w/e away, and the water was still over 90F when I returned. And that's a gas unit, which has more loss through the chimney than an electric, which can be totally insulated.