Maybe I'm behind the times, but I don't think $500-800/mo is all that much for a car payment these days. But, my point of reference there is myself. In the fall of '99, I bought a new '00 Intrepid. It was $22,389 out the door. $2000 down, and $347.66/mo for 60 months, at 0.9% APR.
Adjusted for inflation, that would be $42,975 out the door, $3,839 down, and $667.33/mo. Now, I was ahead of the curve back then, buying that car at age 29. For the most part, younger guys don't buy larger cars...the median age of an Intrepid buyer was something like 43 at the time, and that was about the lowest age of what they were passing off as "full-sized" cars by 2000.
That car payment was not a struggle for me, nor did it hold me back. Anyway, nowadays, you're not going to get that much car for $3,839 down and $667.33/mo for 5 years. Interest rates are higher nowadays, so that $667/mo is going to be more interest payment, and less car, for your money.
Now maybe if you're paying $800/mo, but you put zero down and you're financing it for 72 or 84 months, then yeah, you probably bit off more than you can chew. But these days, I imagine "struggling" with a car payment would be more like $1000 or more a month. That is, if you can't afford it.
And, at one point, he mentioned "people with 7, 8, or 9 figures." Well, that's an awfully big span, ranging from $1,000,000 to $999,999,999! Even within, say, the 7 figure range, someone at the $9,999,999 mark is a whole different level than $1,000,000. Someone with $1M might feel the effect of an $800/mo car payment, depending on what their other expenses are. But someone with $9,999,999 could probably pay cash for a Ferrari without batting an eye.
Well, depending on their priorities and their propensity to spend money, I guess. I'm sure there are some people with $1M who might blow a big chunk on a Ferrari, while some at the $9,999,999 level would still gripe about an $800/mo car payment (being able to easily afford it, and wanting to pay it, are two different things!)