That's funny. I just borrowed "The Richest Men in Town" from the library and the second chapter is about this very subject. Although these people were rich they said they enjoyed the journey much more than the destination. BTW- nothing earth shattering in the book yet but I'm only on chapter 2.
You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes.