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Old 04-09-2017, 06:41 PM   #1
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On Line Advertising

Today's (Sunday) 60 Minutes program was about on line advertising and the impact of what Tech companies do to capture the computer user. While a major part of the program was about the effect on the mind, and the interaction with society, an interesting side note was that online advertising has more than doubled in three years, to 31 Billion dollars.

Did you notice?

I thought that the TV advertising was bad with one minute of ads, for two minutes of program... (even worse on some, like Nascar..,. with continuous ads on the screen 90% of the time.)

Now, browsing the web means continuous clicking, just to get to what you are interested in.

Never mind that we pay for TV, and for internet access... we're at the mercy of those who wield more power than any government.

1984 was written in 1949 by George Orwell, and came to the movie theaters in 1956. Thought to be the ultimate in mind control.

How far we've come.

Am I alone?
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Old 04-09-2017, 07:20 PM   #2
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I see the other side, but I guess it depends on what you browse. Ads online seem far less obtrusive than TV commercials.
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Old 04-09-2017, 07:48 PM   #3
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Just added Duck Duck Go to my search engines for Firefox.

Quote:
DuckDuckGo is the search engine that doesn't track you. This add-on makes DuckDuckGo your default search engine and includes some other useful features.
It's not as good as Google, but about 80% of the time it works just fine.
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Old 04-09-2017, 07:57 PM   #4
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Also stay off Amazon. They'll track you like white on rice or stink on manure.
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Old 04-09-2017, 08:43 PM   #5
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Now, browsing the web means continuous clicking, just to get to what you are interested in.
Do you use an ad-blocker add-on for your web browser?
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Old 04-09-2017, 10:46 PM   #6
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If you don't browse the Internet you won't see many ads.
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Old 04-10-2017, 05:19 AM   #7
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Do you use an ad-blocker add-on for your web browser?
I use an add blocker and Ghostery. But, still learning how to maximize the use of Ghostery.
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Old 04-10-2017, 05:50 AM   #8
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I run Ad-Block Plus on chrome and rarely see an ad.
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Old 04-10-2017, 06:09 AM   #9
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Apparently you need to get an ad blocker! How can you stand it without one?
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Old 04-10-2017, 06:12 AM   #10
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Bumping this because I think I was "off" in my original OP...
May I suggest you take 10 minutes of your time to watch the clip of the 60 minutes program.
The story is, yes, about advertising, but more about what the tech industry does to control our lives, and the possible implications of the subliminal psychology that is changing our society.
The basic concept is that the industry's reliance is on advanced algorithms to control the deep brain stem's chemical and temporal actions, Advanced mind control that is rapidly taking over our society... affecting, in particular, the way in which we relate to each other, and to the interests of industry.

So, instead of taking this thread towards ad blockers, maybe another look at the far deeper implications that are forming our day to day activities and personal interaction. Touched on in the short clip is a differentiation of effect on the elderly, Boomers, Millennials and the youngest children. In short, a work in progress, that differentiates the target impact.

The clip begins about 1 minute into the video. The story is about brain hacking.

Brain Hacking - 60 Minutes Videos - CBS News
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Old 04-10-2017, 06:56 AM   #11
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I am glad you clarified your post. The clip is much broader than just advertising. It, however, makes me chuckle a bit, because what is old is new again. Isn't what the tech companies are doing just Pavlov's dog and his famous Schedules of Reinforment?
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Old 04-10-2017, 07:30 AM   #12
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Ha! I tried to review the clip.

Ghostery blocked 15 trackers. AdBlock Plus blocked 8 ads. Another plug-in stopped one HTML5 auto-play.

The vast majority of the page was cluttered with all kinds of active content that flashed and popped up other CBS content whenever I moved the mouse. The video was only one small section.

Even when I turned auto-play back on, the video didn't play on my machine. Nor will it.

I don't need to hear whatever they have to say THAT badly.
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Old 04-10-2017, 08:26 AM   #13
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Ha! I tried to review the clip.

Ghostery blocked 15 trackers. AdBlock Plus blocked 8 ads. Another plug-in stopped one HTML5 auto-play.

The vast majority of the page was cluttered with all kinds of active content that flashed and popped up other CBS content whenever I moved the mouse. The video was only one small section.

Even when I turned auto-play back on, the video didn't play on my machine. Nor will it.

I don't need to hear whatever they have to say THAT badly.
On my iPad it went right to the clip. There was one commercial at the beginning and that was it.
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Old 04-10-2017, 08:50 AM   #14
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I am glad you clarified your post. The clip is much broader than just advertising. It, however, makes me chuckle a bit, because what is old is new again. Isn't what the tech companies are doing just Pavlov's dog and his famous Schedules of Reinforment?
Was thinking the same about Schedules of Reinforcement. But instead of a dog biscuit, the treat in the case of Facebook is a "Like" or post from someone we are following. Even a post from something we dislike is a form of negative reinforcement. Instead of dogs, suckers people (myself included) are the guinea pigs.

In Star Trek TNG terms, I think of that episode called "The Game" (with a very young Ashley Judd), where Riker, returning from retreat brings back this video game that the crew gets hooked on playing. Before long, almost everyone gets hooked on playing.
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Old 04-10-2017, 08:56 AM   #15
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I don't mind them. Everyone has to make money somehow.
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Old 04-10-2017, 12:07 PM   #16
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I found it somewhat telling that none of The Perps (Google. Facebook, Apple, Snaps et al) would respond on the air. I can totally resist beeps on my phone but that may be a generation thing. I worry about my "Pavlovian" grandchildren!

And I cannot think of any remedy unless they can have Smart Phone free hours at home and school similar to the strict hours of TV watched of an earlier generation.
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Old 04-11-2017, 01:13 PM   #17
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Good video, thanks for the share! I have thought to myself how great it would be to just throw my smart phone in the garbage and just have some flip phone in the car for "emergencies"...it sure would reduce MY anxiety.
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Old 04-11-2017, 03:38 PM   #18
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I run Ad-Block Plus on chrome and rarely see an ad.

I just installed this. What a difference! All the visually distracting junk is gone!
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Old 04-11-2017, 03:57 PM   #19
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I just installed this. What a difference! All the visually distracting junk is gone!
I tried Adblock plus, but prefer Ublock Origin. It's a lighter/faster. Here's a comparison.
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Old 04-11-2017, 04:00 PM   #20
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AdBlock is terrific and I've used it with Safari for years, but I also use Ghostery that knocks out much of the trackers that websites use. Highly recommended in addition to AdBlock.

Every once in a while you run into a site that won't load unless you disable one or the other, but one click will do that. Then you re-enable them and continue.
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