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Retirement TV Commercials
Old 12-20-2013, 08:09 AM   #1
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Retirement TV Commercials

Is it just me or are the retirement commercials on TV starting to feed of peoples unrealistic dreams? It's staring to remind me of commercials before the 2000 market decline. You know the ones, retire and buy a wine vineyard in Napa, travel the world, turn your hobbies into a million dollar business.... I know these financial institutions need to attract customers back after the great recession, but it seems they are not being unrealistic for 99% of the population.. The circle of people I run with will be lucky to retire at age 65.... Just an observation.. I may just be syndical...
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Old 12-20-2013, 08:41 AM   #2
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Yes seems odd. I guess they want your money. Or folks that are still afraid.
Its better than when they got into advertising drugs:

'You know we have more
Prescription drugs now
Every commercial that comes on TV
Is a prescription drug ad

I cant watch TV for four minutes
Without thinking
I have five serious diseases

Like, Do you ever wake up
Tired in the morning?
Oh, my God I have this, write this down
Whatever it is, I have it

Half the time you dont even know
What the commercial is
People running through fields
Or flying kites or swimming in the ocean
Im like that is the greatest disease ever
How do you get that?
That disease comes
With a hot chick and a puppy'.

From Lazyboy, caution his art is taste specific.
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Old 12-20-2013, 08:50 AM   #3
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The two "new" retirement commercials that sparked this memory for me was:

1) The guy that retire to open his flying training business.
2) Tommy Lee Jones talking about retirement. He loos like he is on a 1000 acre ranch in Montana... At least that was my takeaway...
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Old 12-20-2013, 08:52 AM   #4
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Those high fees charged by the investment firms will pretty much guarantee that most retired people who invest with them will not be buying a wine vineyard in NAPA, or traveling the world in luxury.
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Old 12-20-2013, 09:05 AM   #5
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Former Senator/actor Fred Thompson doing ads for reverse mortgages. That's a hoot!
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Old 12-20-2013, 09:24 AM   #6
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Former Senator/actor Fred Thompson doing ads for reverse mortgages. That's a hoot!
I almost puked when I saw that for the first time. (didn't he try to run for President, too?)

I haven't seen the ING "What's your number?" ads for a while.
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Old 12-20-2013, 09:28 AM   #7
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I haven't seen the ING "What's your number?" ads for a while.
Good one.. I remember some of those "numbers" were well over a million even 2 million $.. I wonder if that was actually scaring people off?
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Old 12-20-2013, 10:24 AM   #8
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Former Senator/actor Fred Thompson doing ads for reverse mortgages. That's a hoot!
Henry Winkler is now doing ads for reverse mortgages too. Disappointing - never thought the "Fonz" would sink to that to make a buck.
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Old 12-20-2013, 10:31 AM   #9
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Originally Posted by MRG View Post
People running through fields
Or flying kites or swimming in the ocean
Im like that is the greatest disease ever
How do you get that?
That disease comes
With a hot chick and a puppy'.


MRG
I got the puppy but........
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Old 12-20-2013, 10:44 AM   #10
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Originally Posted by bradaz2488 View Post
Is it just me or are the retirement commercials on TV starting to feed of peoples unrealistic dreams? It's staring to remind me of commercials before the 2000 market decline. You know the ones, retire and buy a wine vineyard in Napa, travel the world, turn your hobbies into a million dollar business.... I know these financial institutions need to attract customers back after the great recession, but it seems they are not being unrealistic for 99% of the population.. The circle of people I run with will be lucky to retire at age 65.... Just an observation.. I may just be syndical...
It's not just you - but which industry runs ads that ARE realistic? Few if any that I can think of. The fundamental purpose of ads is to convince you to buy products & services - and planting unrealistic ideas in your head has proven to be the most effective way to do so, it works like a charm more often than not. Enlisting won't put you in fighter jet, a car won't improve your social status, underwear won't make you look like a supermodel, and Peyton Manning really doesn't care about your Papa John pizza order - the unrealistic images are endless! Even some that you laugh at can become effective through repetition or because your friends fall for it.

I suppose a "financial institution" could run an ad showing how really difficult it is to reach FI and how out of reach a comfortable retirement will be for many people - but I doubt it would have the desired effect/monetary return...

Realistic + commercials is an oxymoron.
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Old 12-20-2013, 10:57 AM   #11
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Baby boomers are starting to retire, and businesses are trying to make a buck off of it.

Personally I am tired of it, too. The reverse mortgage ad is just sad! I am also getting pretty tired of the ads for adult diapers and incontinence medications, and drugs to make elderly men into sexual dynamos (probably much to the dismay of their wives).
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Old 12-20-2013, 11:01 AM   #12
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probably much to the dismay of their wives
Now that would make a good commercial
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Old 12-20-2013, 11:10 AM   #13
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It's not just you - but which industry runs ads that ARE realistic? Few if any that I can think of. The fundamental purpose of ads is to convince you to buy products & services - and planting unrealistic ideas in your head has proven to be the most effective way to do so, it works like a charm more often than not.
We have saved a lot of money not watching ads and paying more attention to blogs and forums on sustainable living. Really most disposable and single use products, except for some paper goods like toilet paper, can be replaced with reuseable counterparts that are less expensive over the long run.

I have been reviewing how we use every ziploc, paper bag, napkin, light bulb, water bottle, steel wool pad, single use battery, hand soap pump, etc. to find a longer lasting replacement. And for cleaning products, a few natural items including vinegar, baking soda and course salt, bought in bulk from Costco, have replaced the expensive and toxic chemicals we used to use.

For fun we have realized there are many cool free or tax payer supported events at our local parks and libraries. The inexpensive stuff exists but we had to seek it out exactly because free and nonprofit events and activities often don't have big commercial advertising budgets.
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Old 12-20-2013, 11:31 AM   #14
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Originally Posted by bradaz2488 View Post
The two "new" retirement commercials that sparked this memory for me was:

1) The guy that retire to open his flying training business.
2) Tommy Lee Jones talking about retirement. He loos like he is on a 1000 acre ranch in Montana... At least that was my takeaway...

Yeah but did you notice the pickup truck TLJ is leaning on looks like 1970's vintage?!?!!?? Hardly symbolic of success ( at least for MOST people today).

I thought there was something sub-liminal about that piece of that hokey commercial...
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Old 12-20-2013, 11:37 AM   #15
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Former Senator/actor Fred Thompson doing ads for reverse mortgages. That's a hoot!
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Originally Posted by aja8888 View Post
I almost puked when I saw that for the first time. (didn't he try to run for President, too?)....
I always held Mr. Thompson in high regard from his acting career and his time as a US Senator, but when I saw him hawking reverse mortgages, my opinion of him dropped - a lot. I wonder if he really knows what he is hawking or just doesn't care. Sad either way.
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Old 12-20-2013, 11:38 AM   #16
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and drugs to make elderly men into sexual dynamos (probably much to the dismay of their wives).
I have read this is another cause of the divorce rate being so high for seniors in retirement communities....may be a good lead for family law attorneys.
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Old 12-20-2013, 11:48 AM   #17
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I am also getting pretty tired of the ads for adult diapers and incontinence medications, and drugs to make elderly men into sexual dynamos (probably much to the dismay of their wives).
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Now that would make a good commercial
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Old 12-20-2013, 11:50 AM   #18
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I have read this is another cause of the divorce rate being so high for seniors in retirement communities....may be a good lead for family law attorneys.
There you go! I hadn't thought of that approach.
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Old 12-20-2013, 12:18 PM   #19
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It's not just you - but which industry runs ads that ARE realistic? Few if any that I can think of. The fundamental purpose of ads is to convince you to buy products & services - and planting unrealistic ideas in your head has proven to be the most effective way to do so, it works like a charm more often than not. Enlisting won't put you in fighter jet, a car won't improve your social status, underwear won't make you look like a supermodel, and Peyton Manning really doesn't care about your Papa John pizza order - the unrealistic images are endless! Even some that you laugh at can become effective through repetition or because your friends fall for it.

I suppose a "financial institution" could run an ad showing how really difficult it is to reach FI and how out of reach a comfortable retirement will be for many people - but I doubt it would have the desired effect/monetary return...

Realistic + commercials is an oxymoron.
You are so right. Selling retirements is just like selling any other product (sad)... I guess since I have always been a realist & fiscal conservative these retirement commercials seem to get me more "worked up" then other TV ads which I tend to ignore. They seem to do more harm then good... Oh well.. If everyone wanted to know the "real" situation they were in in terms of retirement they would really be depressed. Who am I to say they need to really know the "true" situation and how to help them.. If they really want to know they should join this forum ...
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Old 12-20-2013, 04:25 PM   #20
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Why are they always in slomo and look like they are ODing on Thorazine?
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