Spam was introduced by Hormel in 1937. Ken Daigneau, brother of a company executive, won a $100 prize that year in a competition to name the new item. Hormel claims that the meaning of the name "is known by only a small circle of former Hormel Foods executives"...
The difficulty of delivering fresh meat to the front during World War II saw Spam become a ubiquitous part of the U.S. soldier's diet. It became variously referred to as "ham that didn't pass its physical", "meatloaf without basic training", and "Special Army Meat". Over 150 million pounds of Spam were purchased by the military before the war's end.
Domestically, Spam's chief advantages were affordability, accessibility, and extended shelf life. However, in spite of Hormel using quality pork shoulder to make their product, rather than the lips, tongue, and snouts used by competitors, consumers could not tell the difference by their appearance.