Several state health benefit exchanges now look a lot less Blue, and that could leave consumers far from happy.
In three states, Blue Cross Blue Shield plans have opted against selling exchange policies. Another one, Regence Blue Cross and Blue Shield, opted out of the Oregon health exchange but will still sell individual exchange policies through a subsidiary.
But a few exceptions have surfaced. Wellmark, the nonprofit Blue Cross Blue Shield plan and largest insurer in Iowa and South Dakota, will sit out both state exchanges in 2014. Given its market dominance and the ability to construct narrow networks around its ACO initiatives, Wellmark seemed tailor-made for the health exchange market.
Wellmark’s pass could have financial repercussions for plans in the exchange. Sicker residents and those previously covered by high-risk pools will be among the health exchange’s first enrollees, so the threat of adverse selection will loom over Iowa’s exchange carriers, most of which will be smaller than Wellmark.
Iowa, however, looks as if it could have a robust market in which to spread that risk. Aetna’s Coventry Healthcare of Iowa and CoOportunity Health applied for the individual exchange. Sanford Health, Health Alliance Midwest and CoOportunity Health applied to sell Small Business Health Option (SHOP) policies. Avera Health Plans and Gunderson Health Plan each will participate in both but only in their regions (northwest Iowa and northeast Iowa, respectively). The state’s demographics should also help. Only 289,000 Iowans, less than 10 percent of its population, go uninsured (HealthLeaders-InterStudy).