That "includes gas savings" price of $42,700 is really, well... something. Geez, they have that as the prominent price, with the asterisk, "Learn More", and a $47,000 "Before Savings" at the left bottom of the page, but the focus is on the "Select Your Car" on the right.
So what do you get when you click "Learn More"? Oh my, a popup explains to us that $47,000 - $4,300 in "gas savings" = $42,700! Ummm, I have a calculator, I can do the math. That is pathetic. How about explaining how this number was derived, gas price, kWh price, how many miles, does it include the cost of charger installation, etc.
It's fine to highlight savings, but simply subtracting it from the price is beyond misleading. And that savings will come over time - in fact, the cost of a charger raises the "purchase price". Isn't this a violation of FTC advertising laws?
It really strikes me as desperate.
-ERD50