and if you all had read the the post i was responding to and the discussion leading up to it, it should have been obvious that the argument i was making was that the investment of the scheduled profit back into the company would produce an increased expected profit the following year.
i am especially surprised at ERD50 doing it since i was responding to his example (see below) and in that response i followed his premise that the investment back into the company would produce an increase in profit the next and following years.
All I can say is companies run on a year by year basis and don't necessarily make their profit every month like clock work....meaning most don't know if they will turn a profit until well after year end and the accounting is done. They may have a fair idea...but what they don't know is what the last month or two may hold for them. Just like CSCO's...surprise low earnings last year...when they gave the explanation that businesses just did not buy from them and it was unexpected.
So ...how would a company know ahead of time.....what "additional" scheduled profit to spend....before the profit is made and the books closed?
How would you propose companies deal with the unknown of what you are proposing?
Just curious....