Photo touching up can do wonders for one looks. They have been turning mildly pretty gals into sexy sirens for years. I see no reason they can't do it with men.
Here ya go:
https://www.portraitprofessional.com/
I've had an older version of this software for years. Like anything it can be overdone, but discretely and lightly applied it can make almost anyone look "just a little bit better" without being obvious.
And it works well for either gender.