I just read this article on Forbes.com:
I think this is an interesting industry trend and many of these companies are going to make some serious dough. Please post other firms you read about that might be well positioned for this trend.Will You Get Cancer?
Matthew Herper and Robert Langreth 06.18.07
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For most of her adult life Kim I. Wolfe lived in constant fear of breast cancer. Her mother had survived the disease at age 37. By the time she turned 32, Kim was undergoing breast exams every three months. In 2003 her mother tested positive for a gene that dramatically raises the risk of breast and ovarian cancer. In 2005 Kim herself took the test, six months after the birth of the younger of her two sons.
And then she knew: She had the breast cancer gene, too. Yet she says she felt "relieved" and "empowered" by the verdict. In an eight-hour operation at Memorial Sloan-Kettering Cancer Center in New York, she had her breasts and ovaries removed. Her reconstructed breasts "look real," she says, and she has had no second thoughts. "I feel a hundred bricks have been lifted off of me," she says. "The genetic testing is the most wonderful thing. You can look into a crystal ball and almost see your future … and then do something about it."
The breast cancer gene test generates sales of $100 million a year for Myriad Genetics (nasdaq: MYGN - news - people ), which has sold it to 150,000 women. Sales are growing 40% a year; the first tv ads are planned for the fall...
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