I've been marketing "The Military Guide" over the Web, of course, and I'm starting to reach out to the magazines & newspapers. I think I've identified the usual [-]suspects[/-] publications and it's a matter of the publisher sending out the press releases with me following up. No problem.
As the pallets leave the warehouse I'll be sending out more review copies to military transition programs. I'm going to start with my home stomping grounds of Pearl Harbor, and whatever lessons I learn there will be extended to other bases, military exchanges, and possibly state VA offices on the island. Depending on how that goes, I've been contemplating a book tour this fall or next spring to the nation's largest 10 military bases. (Pearl Harbor/Hickam, Fort Hood, Norfolk, Fort Bragg, Camp Lejeune, Fort Campbell, Fort Lewis, Jacksonville/Pensacola, San Diego, Bremerton.) Seems pretty straightforward too.
However this week I was asked about marketing the book on TV & radio shows. That stopped me cold. I don't watch much TV and I never even listen to classic-rock FM radio anymore, let alone talk radio.
I thought of Suze Orman and Dave Ramsey, of course, but she never shares her set and I don't think he'll be much fun in a discussion of whether or not to pay off the mortgage. Clark Howard might be an option but I've only listened to one of his shows and I don't know how he feels about military finances. I have no clue who'd want to help me flog a military-finance book in their studio.
I'm comfortable talking to a crowd or one-on-one. I spent eight years at Navy training commands in front of classes from E-4s to O-8s, and I briefed VIPs for a couple years at a staff job. (And this time I've had nearly a decade to learn the material!) I just have no idea what microphones to reach out for. AFRTS?!?
Any other ideas? Where do you go for your financial TV & radio?
As the pallets leave the warehouse I'll be sending out more review copies to military transition programs. I'm going to start with my home stomping grounds of Pearl Harbor, and whatever lessons I learn there will be extended to other bases, military exchanges, and possibly state VA offices on the island. Depending on how that goes, I've been contemplating a book tour this fall or next spring to the nation's largest 10 military bases. (Pearl Harbor/Hickam, Fort Hood, Norfolk, Fort Bragg, Camp Lejeune, Fort Campbell, Fort Lewis, Jacksonville/Pensacola, San Diego, Bremerton.) Seems pretty straightforward too.
However this week I was asked about marketing the book on TV & radio shows. That stopped me cold. I don't watch much TV and I never even listen to classic-rock FM radio anymore, let alone talk radio.
I thought of Suze Orman and Dave Ramsey, of course, but she never shares her set and I don't think he'll be much fun in a discussion of whether or not to pay off the mortgage. Clark Howard might be an option but I've only listened to one of his shows and I don't know how he feels about military finances. I have no clue who'd want to help me flog a military-finance book in their studio.
I'm comfortable talking to a crowd or one-on-one. I spent eight years at Navy training commands in front of classes from E-4s to O-8s, and I briefed VIPs for a couple years at a staff job. (And this time I've had nearly a decade to learn the material!) I just have no idea what microphones to reach out for. AFRTS?!?
Any other ideas? Where do you go for your financial TV & radio?