Precisely the point. And to be clear, those "peripherals" may be things people enjoy and place value on. I value a fine kitchen knife - my brother uses those silly "as seen on teevee" knives. That's okay... we all have different preferences and even when they are directly contrary to each other, they're still both equally valid. As such, I find Michael's earlier statement "comparing the two doesn't make much sense to me" to be troubling: Perhaps he doesn't perceive how the value of B could be higher than the value of A, because he prefers A - that does "make sense" - but it almost seemed like he was insinuating that valuing B higher than A lacks sense, and if so, that is a stronger, and invalid, statement imho. I don't like the idea of sitting in that too-small second balcony seat to see a Broadway show, but I acknowledge that others might see that as a worthwhile decision.