Hooooo boy.. Just had the in-laws over for New Year's and lots of fun arguments discussions about my Italian BIL's
merceria, (a store that sells cloth, ribbons and zippers as well as socks and underwear and sometimes other clothes).
He only remains in business due to the fact that his wife works as a teacher (as well as in the shop) and they've had cash infusions from relatives, assumed mortgages, and have sold off their valuable garage in their apt. bldg.
He loves to talk about how great he is as a store-keeper and how assiduous he is about optimizing his merchandise and markups.. spending untold hours fidgeting with his (way too expensive yet poorly-designed) accounting program. His wife tells the real story about how they can't move around the store for the piles and boxes of ten-year-old pajamas that haven't sold, skirts from the 1980s in boxes where no one can see them, faded bolts of cloth in colors and patterns that are no longer in style, and so on.
He gets angry and says "you don't understand! I sold a pair of those pajamas for 60 euros, and I only paid 16,000 lire for them!!" But when I asked how long ago that really was that he paid 16,000 lire.. and what 16,000 lire could have bought back then, he didn't know/couldn't answer. He is really more happy to be accumulating and not selling. I tried to talk to him about the time value of money, but he could only see it in terms of absolutes: if he buys something for 2 and sells it for 2.50, he's happy, even if in the intervening 10 years the effective value may have doubled.
He keeps afloat through baroque and outmoded systems of IOUs and promissory notes. He brags about making his suppliers wait 90 days to get paid (for him, a victory!), while the merchandise they supplied then stays on the shelves for years.. But whoooo! he's outsmarted them, all right!
Despite being up to his elbows in the numbers and invoices, despite the evidence of hobbling along with debts, he thinks it's just a matter of luck, that this is just something every vendor suffers, and that his business savvy will win out. He is so far from being able to see the 'big picture' that it's not even funny. Everyone else stays away from discussing it with him, as they've concluded it's of no use, but I am worried for his family since now he's gotten the bright idea of expanding his empire into another shop that is now available for rent down the street, that's 2x as big. Also, I guess it just offends me on an intellectual level that an educated person is not able to put two and two together, even when his life depends on it.
It's sad to see him working 18 hours a day, along with his wife who has to spend her after-school and weekend time.. all 'unpaid' and uncounted. Who knows if they even end up making $3/hour? You can't even talk to him about it in such terms. As long as they bobble along with their heads barely above water, it's a "success" no matter what the true hidden cost.
If I had the numbers, I'd love to calculate for him the cost of just storing 5 or 10 cubic feet of old pajamas in terms of overhead --rent/mortage/heat/electricity/phone/renovations-- over ten years. I guarantee he would remain, nonetheless, in complete denial.
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