Unless you have some past history of addiction (gambling, etc) or para-addiction (excess shopping, etc) I wouldn't worry about it. ...ultimately you are the one deciding whether or not to put your hand in your pocket. These days I let most of this advertising BS just wash over me.
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I've learned a bit about writing books and finding publishers who'll take on unknown authors.He's not writing a book instead of putting this expertise to work for MegaCorps, he's writing a book (not his first, either) in addition to doing that. What a silly question anyway! Who would publish a book that was written by an unknown, or someone who had conspicuously failed at the subject matter? If you want a book on investing, whose name will you look for on the cover, mine or John Bogle's?
I get the impression that Kdyounge isn't nearly as worried about her own ability to resist neuromarketing, as she is about its effects on the population at large, especially when it comes to marketing candidates or policies.
I contend that battle was lost quite a while ago (but will not bolster my argument, as I don't want to be censured for going political in the forum).
Amethyst
I fear that it will be like the first use of antibiotics on a never-before-exposed bacterial population—near 100% effectiveness.
Assuming that you're right, and also that this sort of stuff is real and works, then why do we care?You're right. I already use most of the defenses suggested by T-Al, but how many other people do?
Basically four reasons:Assuming that you're right, and also that this sort of stuff is real and works, then why do we care? (snip)
You're right, worrying won't stop it. And right now, I'm probably profiting from it too, to some extent, because some of my retirement savings are in the stock market via mutual funds, which probably include companies that use, or will use, these methods. Maybe it's time for me to go read Slow Money again, and see if there is a fund yet based on those principles, with a view toward ceasing to profit from it when I retire and can roll over my 457 account to a custodian with wider investment options.Whether or not this stuff works, there isn't much point in just worrying about it. At least try and profit while you worry.
You don't think that that's a pretty close approximation to how marketing works today?[*]And lastly, if this stuff is real and works, I think it's an affront to human dignity. I am revolted by the idea that people's unconscious minds will be manipulated by soulless corporations for their own profit, regardless of whether the effects on the people these techniques are directed at are beneficial or detrimental.
I think that's what marketing tries to do today. My concern is that neuromarketing will make it possible to do it much more effectively, and with less potential for the individual to counteract it than is true nowadays.And lastly, if this stuff is real and works, I think it's an affront to human dignity. I am revolted by the idea that people's unconscious minds will be manipulated by soulless corporations for their own profit, regardless of whether the effects on the people these techniques are directed at are beneficial or detrimental.
You don't think that that's a pretty close approximation to how marketing works today?
It's not like some bad sci-fi show where they make a sound at 453.766 Hz and it makes everyone writhe on the ground and declare allegiance to our new insect overlords.