I still struggle with this. In my former, more free-spending, life, I tended to measure my "scores" (purchases, mainly of shoes) by how much I had saved off the list price. Manolo Blahniks at Filene's Basement for $50?? "But the original price was $350!!" My mom: "I never paid $50 for a pair of shoes in my life!
" Ok, so Mom has 10 pairs of practically identical $20 plastic shoes from Sears or wherever, so her expenditure trumps mine, but I digress...
It's very hard for me to dump losing stocks 1) because I believe firmly in the 'buy-and-hold' strategy, and 2) because by the time I start thinking about selling them they're worth so little anyway it seems hardly worth the effort, while the one chance in ten of a turn-around..??!
I am definitely NOT the type to spend hours or go across town to save $5, but when something is under my nose and seems like a deal, I load up the truck.
I only wish I could have the courage (with stocks) to go with my instincts. I would be a happy girl if I had bought (Apple) when I thought I should have. I tend to mis-trust myself.