That Intel jingle is probably the reason AMD is in trouble... Does AMD even have a jingle?
They dont, unless its "we lose money on every sale, and somehow we're not making it up in the volume".
Good thing I strongly objected to the eventually defeated attempts during cost cutting meetings to knock the last "bong" off the jingle...
Not to go too far afield, because I'm generally not known for that, but AMD's problem is no more and no less that Intel is one of the most fastidious manufacturing companies on the planet. AMD's manufacturing, when they do it in-house, is lackluster. When they farm it out, its expensive. Intel has such incredibly low failure rates and such high yields that given a silicon slice, they'll make far more pieces far more cheaply than pretty much any other chip maker.
Thats where the rubber meets the road: big profits when they can keep the price points high, still good profits when they adjust price points low enough to force AMD to sell at margin.
Having a superior product certainly helps.
So does creating a marketing and advertising plan that actually invites the customer to give a hoot who made a chip thats inside their computer. Most people dont even care who makes the computer.
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