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11-16-2010, 05:02 AM
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#1
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Dec 2007
Location: Denver, Colorado
Posts: 6,255
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Big-Spending Boomers
We need to watch our pocketbooks even more diligently -- the "Marketers" have discovered us.
Big-spending Boomers bend rules of marketing
Quote:
The traditional thinking among marketers is that older folks spend less, have little interest in new products and have brand preferences set in stone. But across the USA, the 77 million members of the Baby Boom generation — folks born from 1946 through 1964 — are turning that conventional marketing wisdom on its head.
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Quote:
"Most marketing that targets Boomers presumes there's something wrong with them that needs fixing," such as age spots, wrinkles or erectile dysfunction, Thornhill says. "It's malady-based. For the most part, it's not accurate."
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On the silly side, however, is the "What Generation Are You" quiz. I couldn't find an affinity with any of the questions and, therefore, it guessed that I was born ten years before I actually was.
__________________
"It's tough to make predictions, especially when it involves the future." ~Attributed to many
"In theory, there is no difference between theory and practice. But, in practice, there is." ~(perhaps by) Yogi Berra
"Those who have knowledge, don't predict. Those who predict, don't have knowledge."~ Lau tzu
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11-16-2010, 06:13 AM
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#2
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Feb 2006
Location: Washington, DC
Posts: 11,313
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Hum, the quiz pegged me at 1948 which is on the money.
__________________
Idleness is fatal only to the mediocre -- Albert Camus
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11-16-2010, 06:18 AM
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#3
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Thinks s/he gets paid by the post
Join Date: Dec 2009
Location: Alberta/Ontario/ Arizona
Posts: 3,393
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Interesting. I find recently that the marketing pitches are less and less believable. I always think that if the thing actually worked it would transform society and the inventors would be well known billionaires. Since this is never true- I know the thing doesn't work. Examples: weight loss gimmicks, metal bracelets that promise a better life, investment schemes, magic cremes, fuel additives, and the list could go on. This kind of thing has made me pretty cynical over the years. Not a good trait.
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11-16-2010, 06:19 AM
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#4
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Dec 2007
Location: Denver, Colorado
Posts: 6,255
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Quote:
Originally Posted by donheff
Hum, the quiz pegged me at 1948 which is on the money.
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Okay. I wasn't paying attention as a teenager... not much has changed.
__________________
"It's tough to make predictions, especially when it involves the future." ~Attributed to many
"In theory, there is no difference between theory and practice. But, in practice, there is." ~(perhaps by) Yogi Berra
"Those who have knowledge, don't predict. Those who predict, don't have knowledge."~ Lau tzu
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11-16-2010, 07:09 AM
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#5
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Oct 2005
Location: North Oregon Coast
Posts: 16,483
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The marketing pitches I see aimed at boomers are usually designed to feed into their perceived generational uneasiness about getting old.
__________________
"Hey, for every ten dollars, that's another hour that I have to be in the work place. That's an hour of my life. And my life is a very finite thing. I have only 'x' number of hours left before I'm dead. So how do I want to use these hours of my life? Do I want to use them just spending it on more crap and more stuff, or do I want to start getting a handle on it and using my life more intelligently?" -- Joe Dominguez (1938 - 1997)
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11-16-2010, 07:11 AM
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#6
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Thinks s/he gets paid by the post
Join Date: Jul 2006
Location: Denver
Posts: 3,499
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I struggled through the quiz since I wasn't born or raised here, but I think I guessed correctly! It missed my age by just one year!
The "techie" marketing pulls my strings the most!
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11-16-2010, 07:24 AM
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#7
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Jun 2002
Location: Texas: No Country for Old Men
Posts: 50,000
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It nailed it for me. Interesting.
__________________
Numbers is hard
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11-16-2010, 07:29 AM
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#8
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Oct 2005
Location: North Oregon Coast
Posts: 16,483
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"It looks like you were born around 1965."
Nailed it...
__________________
"Hey, for every ten dollars, that's another hour that I have to be in the work place. That's an hour of my life. And my life is a very finite thing. I have only 'x' number of hours left before I'm dead. So how do I want to use these hours of my life? Do I want to use them just spending it on more crap and more stuff, or do I want to start getting a handle on it and using my life more intelligently?" -- Joe Dominguez (1938 - 1997)
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11-16-2010, 07:31 AM
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#9
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: May 2005
Location: Lawn chair in Texas
Posts: 14,183
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It guessed 1956; missed it by that much...
__________________
Have Funds, Will Retire
...not doing anything of true substance...
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11-16-2010, 07:36 AM
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#10
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Administrator
Join Date: Jul 2005
Location: N. Yorkshire
Posts: 34,021
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I struggled somewhat with the quiz, particularly sports personalities and toys. (I grew up in England).
However, it put me at 1956 which is only a year later than I was actually born.
__________________
Retired in Jan, 2010 at 55, moved to England in May 2016
Enough private pension and SS income to cover all needs
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11-16-2010, 07:39 AM
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#11
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Moderator Emeritus
Join Date: Jan 2007
Location: New Orleans
Posts: 47,468
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It said I was born in 1936 instead of my true birth year, 1948. I am sure that is due to my atypical childhood experiences; the quiz is probably very good.
__________________
Already we are boldly launched upon the deep; but soon we shall be lost in its unshored, harbourless immensities. - - H. Melville, 1851.
Happily retired since 2009, at age 61. Best years of my life by far!
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11-16-2010, 08:01 AM
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#12
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Gone but not forgotten
Join Date: Jan 2007
Location: Sarasota,fl.
Posts: 11,447
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It was correct for me. Thanks for a fun quiz !
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11-16-2010, 08:03 AM
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#13
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Sep 2005
Location: Northern IL
Posts: 26,806
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Quote:
Originally Posted by donheff
Hum, the quiz pegged me at 1948 which is on the money.
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1948 for me too, but I was born 6 years later.
With more questions, I think the granularity could be very good, and I think it works pretty well considering it's just a few questions.
They should probably be clear about 'remembering' - I'd assume they mean 'remember it happening in real time', not just 'remembering hearing about it'. Maybe they do say that and I missed it, but I played it as the first.
? Plaid skirts and knee socks? That kinda looked like the English 'mod' look to me (early British Invasion years - 62~65?. Or was it later? I was post-poodle-skirt, and pre-disco shoes in my teens, so nothing else fit. I don't really recall actually seeing that style here in the more conservative Midwest, but I do blame the mini-skirt in general for my poor grades in high school.
-ERD50
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11-16-2010, 08:13 AM
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#14
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Sep 2005
Location: Northern IL
Posts: 26,806
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Quote:
Originally Posted by Alan
I struggled somewhat with the quiz, particularly sports personalities and toys. (I grew up in England).
However, it put me at 1956 which is only a year later than I was actually born.
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I'm, right in your range, and I am sports agnostic, so I thought that would trip me up. Wasn't Cassius Clay world known, even to sports agnostics? That was who I clicked, I'm pretty sure the others were earlier/later than that. But my Dad was a boxing fan, so I might have picked up a bit by osmosis. I could see an English boy not getting Sandy Koufax, or Mickey Mantle, but Cassius Clay?
A middle-eastern friend of mine (maybe 10 years younger than me) told me that he knew of him growing up. But I guess nobody uses 'Mohamed' as a first name, so they always thought he changed his name to "Ali Mohamed". Which sounded strange to my ears.
-ERD50
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11-16-2010, 08:16 AM
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#15
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Thinks s/he gets paid by the post
Join Date: Jul 2009
Posts: 1,934
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The quiz got my exact birth year. I'm impressed.
__________________
And if I claim to be a wise man, it surely means that I don't know.
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11-16-2010, 08:18 AM
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#16
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Thinks s/he gets paid by the post
Join Date: Oct 2004
Posts: 1,719
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Quote:
Originally Posted by Danmar
Interesting. I find recently that the marketing pitches are less and less believable. I always think that if the thing actually worked it would transform society and the inventors would be well known billionaires. Since this is never true- I know the thing doesn't work. Examples: weight loss gimmicks, metal bracelets that promise a better life, investment schemes, magic cremes, fuel additives, and the list could go on. This kind of thing has made me pretty cynical over the years. Not a good trait.
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Actually, that's a very good trait to have. It keeps you from believing what appears to be true, as opposed what is actually true. Being cynical is a trait held by the wealthy (in particular, those who want to stay that way) because someone is always after your money. People who are trying to sell you something shouldn't be offended by questions about their products or services.
__________________
He had one of those rare smiles with a quality of eternal reassurance in it . . . It faced, or seemed to face, the whole external world for an instant and then concentrated on you with an irresistible prejudice in your favor. -- The Great Gatsby, F. Scott Fitzgerald
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11-16-2010, 08:18 AM
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#17
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Moderator Emeritus
Join Date: Dec 2002
Location: Oahu
Posts: 26,855
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It thought 1964 instead of 1960, but it's pretty close for just six questions.
I needed subtitles. Most of those photos elicited a "WTF are these people?!?" response, especially sports & movies.
I guess they couldn't depend on enduring hits, either. When I was a teen the big illicit thrill (hey, this was 1970s Pittsburgh) was watching Saturday Night Live. You couldn't watch it at home and you had to be back home by midnight so you had to be out babysitting. But "watching SNL" covers a pretty big generational swath, just like The Simpsons.
__________________
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Co-author (with my daughter) of “Raising Your Money-Savvy Family For Next Generation Financial Independence.”
Author of the book written on E-R.org: "The Military Guide to Financial Independence and Retirement."
I don't spend much time here— please send a PM.
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11-16-2010, 08:19 AM
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#18
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Jun 2002
Location: Texas: No Country for Old Men
Posts: 50,000
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Quote:
Originally Posted by Nords
I needed subtitles. Most of those photos elicited a "WTF are these people?!?" response, especially sports & movies.
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Uh, if you mouse over them a pop-up will tell you who/what the are...
__________________
Numbers is hard
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11-16-2010, 08:23 AM
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#19
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gone traveling
Join Date: Feb 2008
Posts: 510
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I became curious about the quiz too though I'm an immigrant. So, it made me 3 years older than I am 1972
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11-16-2010, 08:28 AM
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#20
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Join Date: Jun 2002
Location: Texas: No Country for Old Men
Posts: 50,000
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DW took the quiz and it missed by 8 years - the wrong way.
I'm going to find something to do out in the garage for a while...
__________________
Numbers is hard
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