RonBoyd
Give me a museum and I'll fill it. (Picasso) Give me a forum ...
We need to watch our pocketbooks even more diligently -- the "Marketers" have discovered us.
Big-spending Boomers bend rules of marketing
On the silly side, however, is the "What Generation Are You" quiz. I couldn't find an affinity with any of the questions and, therefore, it guessed that I was born ten years before I actually was.
Big-spending Boomers bend rules of marketing
The traditional thinking among marketers is that older folks spend less, have little interest in new products and have brand preferences set in stone. But across the USA, the 77 million members of the Baby Boom generation — folks born from 1946 through 1964 — are turning that conventional marketing wisdom on its head.
"Most marketing that targets Boomers presumes there's something wrong with them that needs fixing," such as age spots, wrinkles or erectile dysfunction, Thornhill says. "It's malady-based. For the most part, it's not accurate."
On the silly side, however, is the "What Generation Are You" quiz. I couldn't find an affinity with any of the questions and, therefore, it guessed that I was born ten years before I actually was.