I get the Sunday paper and clip coupons. Not things like .25 off paper towels, but things like $6.00 off two packages of haircolor, or the $10.00 coupon for a $50.00 food purchase offered at Target this week, or the $20.00 off a pair of new shoes (which I need) at the local shoe store. These things do add up. Or, better put, they then help offset my frivolous purchases like an occasional designer coffee.
I sometimes like to read Mr. Money Mustache forums or the Extreme Retirement forums just to put frugality in perspective. These are the folk who, for example, dumpster dive for food. Ugh--I can't imagine doing this.