Fuego, how much does Personal Capital pay per click-thru? Do they pay more if a click-thru registers for a PC account and more still if PC is able to convert them to a client?
Their affiliates are everywhere. They've raised $52.3M so far. I wonder when the IPO is.
One thing that bothered me about them is that after I put my information in, I immediately received an email selling their financial advisory services. I asked if the advisor had already viewed my account. He said their advisors have access to numbers only, no detail on investments.
Here's a quick primer internet advertising. There are 3 types ads. PPC, PPM, and PPA. Pay per click, pay per thousand, and pay per action, respectively.
PPC pays a small fee for each click. Google adsense tends to be this type. I don't know what the industry standards are, but I get roughly $0.50 to $2.00 when someone clicks on a google ad at my site.
PPM - these pay a rate per 1000 impressions (times the ad appears on a web page displayed to a visitor). Google adsense runs some of these ads, and private advertisers can also pay based on CPM method. I don't know the rates, but probably a couple bucks per 1000 impressions (under a penny per individual ad).
PPA - these advertisements pay when a specific "action" occurs. It's called a "conversion" in the lingo. This could be signing up for a service, applying or getting approved for a credit card or mortgage, or other financial product or service.
Personal Capital falls in the last category - pay per action. Or at least that's the method I'm using. They may have other payments structures, but I'm not familiar enough with them to know what all they offer.
The ads here at ER forums look like google adsense ads, so they are PPC or PPM.
For Personal Capital, a "conversion" occurs when someone signs up for the free investment and expense tracking and they add accounts that total $100,000 or more to their online displays. I'm not sure what account types count toward the $100k.
They pay $100 per "conversion". It sounds like a lot, but the pay is $0 for all those mere clicks that don't sign up, or sign up with under $100k assets, or for some reason are disqualified as a "conversion".
They might have other types of advertising that pays differently based on CPC or CPM, or having different asset thresholds. Just speculation on my part.
At my site, I recommend products and services that I know, use, and like, or have plans to use. Personal Capital is one of those services (the free part). For brokerage firms, I recommend Fidelity and Vanguard. Sometimes there are affiliate links that get me a commission if someone clicks through (PC), other times there aren't (Vanguard and Fidelity, for example).
I did contact Vanguard to see if they wanted to advertise at my site or if they have some commission program. They don't, but I'll advertise for them for free because I like them so much, and they can literally save the average FI seeker tens or hundreds of thousands of dollars over a lifetime.
My philosophy on making money from my blog is that it needs to be easy and legitimate. PPA advertising for products/services I like fit the criteria. If I make a buck or two (hundred) every once in a while, sweet. If not, that's okay too. If I were blogging for the money, it would be a piss poor way to make a living versus competing uses of productive effort. And I would be recommending a lot of different products and services that I don't personally like or use.
As for Personal Capital, I think they just hit $500 million in assets under management (per an email they sent me). I have no clue about their long term capitalization plans or if an IPO is in the works.
As for the marketing emails about advisory services, I didn't mind them. I talked to them on the phone and did a video conference with an adviser. He basically confirmed the underlying philosophy of my investment portfolio. I've never received another email or phone call from their advisory services team since.