As one of the Aldi's proponents here, a little clarification on how we shop.
DW is the coupon and discount finder, for the most part. We both look at the circulars (Aldi's, Fresh Thyme, and locals Schnucks and Dierbergs) and mark what we might want. Additionally, there are things that Aldi's carries (store brand) that we have found to be equal to, or superior than, name brands at much lower regular prices (35% to 50% less in most cases).
So, typical trip to Aldi's might include:
- Boneless leg of lamb (on sale)
- rack of lamb (on sale)
- avocados (on sale)
- mushrooms (on sale)
- Rainer cherries (on sale for $2-$3/lb pound less than the supermarkets)
- Other discounted produce, if it looks good
- store brand pickles, condiments, chips, crackers, fiber bars, coffee, cheese, eggs, milk
I have no illusions that we are saving a pile of money. And if we prefer a different brand, sold elsewhere, that is what we buy.
FYI, I like lamb, DW does not. Local groceries rarely carry it. Aldi's, and Sam's are the only ones that have it regularly (Probably Costco too, but that is much further away, so we are not members).