travelover
Give me a museum and I'll fill it. (Picasso) Give me a forum ...
- Joined
- Mar 31, 2007
- Messages
- 14,328
I found this an interesting concept - the worse salespeople treat you when shopping for high end merchandise, the more you want it.
Luxury Brand Lovers Are Secretly Masochists, Study Suggests : Mental Health : Counsel & Heal
Luxury Brand Lovers Are Secretly Masochists, Study Suggests : Mental Health : Counsel & Heal
Maybe this explains why no one waits on me at the Porsche dealership.New research reveals that rejection actually boosts desire for brand affiliation. Customers who visit high-end boutiques are more actually more likely to purchase and display items when snobby salesclerks have snubbed them.
"Our research highlights the fact that we are profoundly attuned to social threats and are driven to buy, wear, and use products from the very people who are disrespectful to us," study authors Morgan K. Ward of Southern Methodist University and Darren W. Dahl of the University of British Columbia, wrote in the study.